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Visual Literacy

Visual Literacy. Reading Images Write down the following 28 terms in your notes Look up their definitions Watch clips to solidify knowledge!. 1) Pan. 2) Swish Pan. 3) Tilt. 4) Low Angle . 5) Dolly. 6) High Angle. Why was this effective?. 7) Canted Low Angle (Oblique). Canted Low Angle

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Visual Literacy

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  1. Visual Literacy Reading Images Write down the following 28 terms in your notes Look up their definitions Watch clips to solidify knowledge!

  2. 1) Pan

  3. 2) Swish Pan

  4. 3) Tilt

  5. 4) Low Angle

  6. 5) Dolly

  7. 6) High Angle • Why was this effective?

  8. 7) Canted Low Angle (Oblique) • Canted Low Angle • Why was this effective?

  9. 8) Canted AOD (Oblique) • Canted AOD

  10. 9) Angle of Destiny • Angle of Destiny

  11. 10) Push Zoom

  12. 11)Zolly

  13. 12)POV • Single Person • Group • Omniscient • My DVD

  14. 13)Cuts

  15. 14)Shot/Reverse Shot • (reverse angle)

  16. 15)Jump Cut

  17. 16)Match Cut

  18. 17)Dissolves and Match Dissolves

  19. 18)Wipe • Think powerpoint

  20. 19)Iris In/Out

  21. 20)Freeze Frame

  22. 21)Fast Forward

  23. 22)Montage

  24. 23)Framing

  25. 24)Negative Space

  26. 25)Open Space

  27. 26)Split Screen

  28. 27)Spiral

  29. 28)Back to Front

  30. Why should we be critical of the visual messages that bombard us every day?

  31. Objectives • 3.2.2 To identify and describe possible biases in sources and information. • 2.1.1- explain how societal factors influence the production of texts • 2.1.3- assess personal expectations to texts • 2.2.2- explain how symbol adds to controlling idea of the visual 2.1.1- paraphrase the message in a text 2.3.2- analyze and assess images in print and nonprint in terms of created reality and appropriateness to purpose and audience 5.1.1- analyze whether an image has a respectful or disrespectful attitude. Does is exclude or include individuals? Should the public tolerate this? Why or why not?

  32. Definitions and Questions • Framework: Is there a frame around the image? Does the frame isolate the image? Does this framing help the meaning of the image? • Dimension: Who is in the image? What size of the character is used? Is the background simple or complicated? • Symbols: What symbols are used? What do the symbols represent? How do the symbols convey the message of the image? • Bias: What looks nice, kind, helpful? How have you identified this? What looks ugly, nasty, stupid? What facial features are used to convey emotion? • Message: What is the image saying or implying (figurative language)? Is there a serious message? What ideas does the imageist want you to think about? • Words: Has the artist used labels/speech balloons/caption to get the idea across? Which words convey action (pow)? Is figurative language used? How is it printed on the page? • Technique: Symbolism, exaggeration/caricature, parody/satire/irony, analogy (comparison)

  33. 1) Identify what audience this is for. Is it appropriate for the audience? Why? What is it trying to showcase? Appropriate: suitable or proper in the circumstances.

  34. 2)How do you morally and ethically feel about this in terms of a visual? Why? Is it appropriate for the audience?

  35. 3) What is the implied message in the text? What does it allude to? Is this a respectful or disrespectful image and attitude? Why? Does it include or exclude individuals? Should the public tolerate this? Why or why not?

  36. 4) Compare the 2 visuals. What is the VERISIMILITUDE of picture “A” versus picture “B”. Which is higher and why? Should the public tolerate this? Why or why not? Verisimilitude: the appearance of being true or real.

  37. 5) Use this ad and work on the question sheet in groups.

  38. Now this one “Promotes Active Lifestyle! Boosts personality! Gives body essential sugars!” “Not soon enough. Laboratory tests over the past few years have proven that babies who start drinking soda during that early formative period have a much higher chance of gaining acceptance and “fitting in” during those awkward pre-teen and teen years. So, do yourself a favor. Do your child a favor. Start them on a strict regiments of sodas and other sugary carbonated beverages right now, for a lifetime of guaranteed happiness.”

  39. 6) What’s the difference in the connotation of how these covers portray O.J Simpson? Write down a point, prove and discuss with specific observations, and then discuss how the specific observations support your point. Connotation: an idea or feeling that a word invokes in addition to its literal or primary meaning.

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