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Inbound Marketing for Startups in 2011: Earning great traffic w/o spending a fortune dime

Inbound Marketing for Startups in 2011: Earning great traffic w/o spending a fortune dime. Rand Fishkin, CEO & Co-founder, SEOmoz February 2011. Our only marketing expense? Flights + hotels for conferences/events More at http://www.seomoz.org/blog/the-history-of-seomoz. How’d You Do That?.

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Inbound Marketing for Startups in 2011: Earning great traffic w/o spending a fortune dime

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  1. Inbound Marketing for Startupsin 2011:Earning great traffic w/o spending a fortune dime Rand Fishkin, CEO & Co-founder, SEOmoz February 2011

  2. Our only marketing expense? Flights + hotels for conferences/events More at http://www.seomoz.org/blog/the-history-of-seomoz

  3. How’d You Do That?

  4. News/Media/PR SEO Email Research/White Papers Blogs + Blogging Infographics Comment Marketing Social Networks Online Video INBOUND MARKETING!(AKA “free” traffic sources) Forums Webinars Social Bookmarking Word of Mouth Direct/Referring Links Podcasting Type-In Traffic Q+A Sites http://www.seomoz.org/blog/the-rich-get-richer-true-in-seo-social-all-organic-marketing

  5. It all starts withContent Marketing

  6. A Blog We Update Every Day

  7. “Viral” Targeted Content http://www.seomoz.org/article/search-ranking-factors

  8. “Viral” Targeted Content http://guides.seomoz.org/beginners-guide-to-search-engine-optimization

  9. “Viral” Targeted Content http://www.seomoz.org/seo-industry-survey

  10. Graphics + Illustrations

  11. A Weekly Video Series http://www.seomoz.org/blog/category/33

  12. Build it and they’ll come?Nope. Build it, then market it.

  13. Comments + Conversations

  14. Social Networks Data and charts of our Facebook and Twitter account performance via http://export.ly

  15. Social News / Bookmarking http://news.ycombinator.com, http://delicious.com, http://stumbleupon.com and http://reddit.com have historically performed best for us, but you should test results

  16. Q+A Sites / Forums

  17. Conferences + Events

  18. SEO

  19. Email Marketing We use/love http://www.mailchimp.com (who now has a cool free option for early stage folks)

  20. Let’s get specific with someAdvanced Tactics

  21. Involve a Sharing-Incented Community The brilliant strategy by http://www.urbanspoon.com made them one of the biggest players in the local restaurant business and got them acquired by IAC

  22. Design Like an “Award Winner” Check out http://google.com/search?q=css+gallery for tons of great galleries and inspiration

  23. “Skip” the Competitive SERPs

  24. Leverage the QDF Algorithm Watch the actual commercial at: http://www.hulu.com/adzone2011#50120562

  25. Investigate the Competition’s Top Content Sort of a shameless plug, but http://www.opensiteexplorer.org is the best way to do this 

  26. Examples of more startups thatRock Inbound Marketing

  27. OKCupid http://blog.okcupid.com/index.php/your-looks-and-online-dating/

  28. EngineYard Engineyard does awesome stuff on their blog, job board + site in general – http://www.engineyard.com

  29. Mint.com http://blog.okcupid.com/index.php/your-looks-and-online-dating/

  30. Adioso Adioso’smicrosite for Valentine’s Day is here – http://howmuchdoyouheartme.com

  31. Visual Website Optimizer http://visualwebsiteoptimizer.com/split-testing-blog/

  32. The Inbound Marketing processIn 4 Simple Steps

  33. Step #1: Discover • Find inbound marketing paths that look promising and make a list. • Step #2:Test • Invest a few days/hours building authentic value in that niche/sector. • Step #3: Measure • Use your web analytics to track primary + second-order impact • Step #4: Repeat • Throw out low ROI projects; repeat high ROI ones.

  34. Q+A Rand Fishkin, CEO & Co-Founder, SEOmoz • Twitter: @randfish • Blog: www.seomoz.org/blog • Email: rand@seomoz.org

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