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Utilizing LinkedIn as a Power Sales Tool

Utilizing LinkedIn as a Power Sales Tool. Presented by: Valarie Sparks of. Heads in Beds Poll. Group? Business Transient? Tour and Travel? Leisure?. New Contacts Feature. http://contacts.linkedin.com. Continual Network Engagement. LinkedIn profile no longer solely a resume

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Utilizing LinkedIn as a Power Sales Tool

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  1. Utilizing LinkedIn as a Power Sales Tool Presented by: Valarie Sparks of

  2. Heads in Beds Poll • Group? Business Transient? Tour and Travel? • Leisure?

  3. New Contacts Feature

  4. http://contacts.linkedin.com

  5. ContinualNetwork Engagement

  6. LinkedIn profile no longer solely a resume “The LinkedIn profile has evolved and the people reaping the most benefits are the ones that have transformed their profiles from a resume into a business portal. Your profile should be used as a resource, not a resume.” – Koka Sexton

  7. LinkedIn Lingo • 1st, 2nd 3rd Degree Connections • “LinkedIn Member” search results • “Group” next to someone’s name on profile • Request to connect

  8. LinkedIn Lingo (Cont’d) • LinkedIn Inbox • Homepage • InMail • LinkedIn Groups – Start Discussions/Read Discussions/Start Own Group? • Paid vs. Non Paid Membership

  9. LinkedIn Profile Why do you and your organization matter?

  10. LinkedIn Company Page

  11. Four Places of Prime Real Estate on the LinkedIn Profile • Photo • Headline • Summary  • Experience (Rich Text Media)

  12. LinkedIn Etiquette 101 • Do not send a request to connect unless a mutual relationship of value has been established • Personalized each invitation (6 steps required each time) • Do not use the site to spam or promote – don’t make it about YOU. • Do not ask for a recommendation unless you’ve sent one. • Don’t endorse someone for a “generic” skill.

  13. Personalizing Invitations

  14. Accepting Stranger Requests

  15. New Biz Development • I’m Going on a Trip, Who am I going to See? • Target Accounts by Vertical Market • Target Accounts by Geographical Market

  16. Social Intelligence Gained from Viewing a Profile Before Speaking • Proper Spelling of Name • Rapport Building Information • Shared Connections

  17. Critical Settings

  18. Burning Questions

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