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Advertising and Consumer Behaviour

Advertising and Consumer Behaviour. AMAN KI ASHA. Components of a Marketing Plan. Overall goal(s) of the plan Marketing objectives Marketing strategy Situational analysis Problems and opportunities Financial plan Research. FEVICOL. INDICA. NIRMA.

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Advertising and Consumer Behaviour

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  1. Advertising and Consumer Behaviour

  2. AMAN KI ASHA

  3. Components of a Marketing Plan • Overall goal(s) of the plan • Marketing objectives • Marketing strategy • Situational analysis • Problems and opportunities • Financial plan • Research

  4. FEVICOL

  5. INDICA

  6. NIRMA

  7. Advertising Tasks Related to Marketing Plan Prospect identification Consumer motivations Advertising execution Advertising budget and allocation

  8. AZME ALISHAN I, II, III

  9. How Brand Awareness Aids Profitability

  10. Integrated Marketing Product Personal selling Price Sales promotion Distribution Public relations Communication Advertising

  11. Advertising and IMC Defined • Advertising consists of paid notices from identified sponsors normally offered through communication media. • Integrated marketing communication (IMC) is the joint planning, execution, and coordination of all areas of marketing communication.

  12. Advertising to Diverse Stakeholders Distribution channel Employees Customers Stockholders Community at large

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