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Gaokao Recruitment Initiative

Learn about the Gaokao initiative aiming to attract students from China to UNH, the challenges faced, press coverage received, costs, and plans moving forward. Explore the benefits of targeting Gaokao students and the need for faculty involvement.

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Gaokao Recruitment Initiative

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  1. Gaokao Recruitment Initiative Presentation to Faculty Senate August 27, 2018 Victoria J. Dutcher, Vice President for Enrollment Management Rob McGann, Director of Admissions

  2. International New Students at New England Flagships

  3. International Enrollment at UNH

  4. 2017-2018: Building Infrastructure

  5. International Recruitment Committee

  6. International Enrollment at UNH

  7. Why target Gaokao students? • Decline in China applications • Low name recognition aside from Navitas in China • Budget pressures • Few American universities reaching out to these students

  8. Press Coverage Goes Wild … and not always accurate • Forbes • Quartz • China Daily • BBC • MSN News • New York Times Online • Fox News Online • Yahoo! Singapore • Associated Press • Reuters • Worldwide coverage from June through August • Appearances in 41 US states • Additionally in Canada, Africa, UK, Vietnam, Australia, and China

  9. Faculty Senate Agenda Committee help shape a pilot fall entry process with market appeal

  10. Results to date

  11. Costs • Shared budget with WholeRen$ 33,140 • 50% is UNH-responsibility $ 16,570 • VPEM travel in China$ 1,900 $ 18,470 • International recruiting budget FY19 $ 150,000

  12. Thoughts on moving forward • Timing of announcement helped general publicity, but was not as helpful in generating short-term applications • Opportunity to build on the program moving forward • Competitor universities jumped in before VPEM left Beijing • Program was endorsed by EducationUSA/US Embassy representatives in China • Relationship with WholeRen was key to generating publicity and interest • Opening up recruiting possibilities with other agents would be beneficial

  13. Thoughts on moving forward • Support and involvement of faculty in international enrollment initiatives would be welcomed and ideal • Competitive environment will remain challenging, but there is still upside potential for UNH

  14. Appendix - timeline

  15. Development of the Gaokao Initiative

  16. Development of the Gaokao Initiative

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