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Social Media

#FEPA @ FEPA_FL #FEPA2013. Social Media. Annual Meeting 2013 – Policy Panel Paul Seldes , CEM, FPEM ntb group, LLC @ sheeper @ ntbgroupEM. FEPA 2013 Social Media Panel. This session is NOT about telling you about social media

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Social Media

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  1. #FEPA @FEPA_FL #FEPA2013 Social Media Annual Meeting 2013 – Policy Panel Paul Seldes, CEM, FPEMntb group, LLC @sheeper @ntbgroupEM

  2. FEPA 2013 Social Media Panel • This session is NOT about telling you about social media • We will not yet again tell you what Facebook is or how to “Tweet” • It is about how your peers have succeeded or failed, lessons learned and best practices.

  3. Intro Panel Members Name Agency/Jurisdiction Position SM handles (Twitter, Facebook, others)

  4. Panel Topic • What SM platforms is your jurisdiction actively using? • What did you want to accomplish with SM?

  5. Trends in SMEM • Barack Obama's victory Facebook post was the most liked photo on Facebook with over 4 million likes. (source: The Huffington Post) • 25 percent of users on Facebook don't bother with any kind of privacy control. (source: AllTwitter) • An average Facebook users has 130 friends. (source: AllTwitter)

  6. Panel Topic • What is the single best example of a Social Media "win" in your jurisdiction?

  7. Trends in SMEM • Monthly active Facebook users now total nearly 850 million. (source: Jeff Bullas) • There were 175 million tweets sent from Twitter every day in 2012. (source: Infographics Labs) • The average Twitter user has tweeted 307 times. (source: Diego Basch's Blog) • Since the dawn of Twitter, there's been a total of 163 billion tweets. (source: Diego Basch's Blog)

  8. Panel Topic • What was the single biggest hurdle you faced with implementing SM?

  9. Trends in SMEM • 56 percent of customer tweets to companies are being ignored. (sources: AllTwitter) • There are 575 likes and 81 comments by Instagram users every second. (source: Digital Buzz Blog) • Users uploaded more than 800,000 photos of Hurricane Sandy using the hashtag #Sandy. (source: Information Week) • 97 percent of the fans of Pinterest's Facebook page are women. (source: AllTwitter)

  10. Panel Topic • Who has the day to day permission and capability to update your SM? Why? • Do you use Social Media for intelligence gathering? If so, how and who is responsible for SM intel?

  11. Trends in SMEM • Over 80 percent of Pinterest's pins are repins. (source: AllTwitter) • 80 percent of Pinterest users are women, while 50 percent of all Pinterest users have children. (source: Search Engine Journal) • American users of Pinterest spend an average of 1 hour and 17 minutes on the site. (source: Search Engine Journal)

  12. Panel Topic • Is Social Media part of your operational “battle rhythm”? What is different?

  13. Trends in SMEM • The Google +1 button is used 5 billion times per day. (source: AllTwitter) • 48 percent of fortune global 100 companies are now on Google+. (source: Burson-Marsteller) • Only 8 percent of Americans 12+ have a Google+ profile page. (source: Edison Research)

  14. Panel Topic • What is the next step for your SM strategy?

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