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Schwartz’s and the GLOBE Cultural Taxonomies. by Sigrid Brevik Wangsness 20 February 2013. Schwartz’s Cultural Taxonomy. Professor Schwartz’s background and research
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Schwartz’s and the GLOBE Cultural Taxonomies by Sigrid Brevik Wangsness 20 February 2013
Schwartz’s Cultural Taxonomy • Professor Schwartz’s background and research • What are the three cultural dimensions that Shalom Schwartz has singled out? What is his reasoning for highlighting these three in particular? • What is the difference between intellectual and affective autonomy? Give examples of cultures that represent these two value orientations. • How would you explain the idea of embeddedness, and give examples of cultures that value this ideal.
Schwartz’s Cultural Taxonomy • Howdoes Schwartz describethetwoextremesof his seconddimension? (Exemplified by Spain and Belgium vs. Turkey and Thailand) • What is thedifferencebetweenharmonycultures and masterycultures(Schwartz’sthirddimension)? How do youexplainthat Schwartz describesthe dominant culturesof China and India as masterycultures?
Schwartz’s Cultural Taxonomy • Describetherelationshipsamong Schwartz ’s culturalvalueorientations . (Seefigure 5.1) • Explainthefollowingquote: ”Whereaseachdimensionrepresentsa continuumofpossibleculturalresponses, a culture’stendency to preferone pole of a given dimensionmeansthattheopposite pole is less emphasizedand therefore less important to thatculture.”
The GLOBE Cultural Taxonomy • What is the GLOBE study? • Howbig a research team is it, and what have theyaccomplished so far? • To whatextent is the GLOBE studyindebted to Hofstede? • Outlinethenine GLOBE dimensions and theirmainculturalcharacteristics.
The GLOBE Cultural Taxonomy • Whichexamplesare given as typicallyhigh and lowpowerdistancecultures? How is upwardmobilityviewed in thesecultures? • What is yourreaction to theauthor’sassertionthatuncertaintyavoidanceis relativelylow in Russia, Bolivia and South Korea – and thatdissent is tolerated in thesecultures? • Explainthedifferencebetweenin-groupcollectivism and institutionalcollectivism.
The GLOBE Cultural Taxonomy • How is Hofstede’smasculinity-femininitydimensionrepresented in the GLOBE study? Do you support theirdivisionofHofstede’sdimensionintotwo separate dimensions? Why/why not? • Describe and exemplifytheperformanceorientationdimension. How is thisdimensionlinked to Edward T. Hall’sresearch?
The GLOBE Cultural Taxonomy • Howimportant do youthinkthefutureorientationdimension is? Mentionsomeculturalaspectscommonlyseen in cultureswithlow or highfutureorientation. • Explainthehumane orientationdimension. Giveexamplesofcultureswithhigh and low humane orientation. • Howwouldyouevaluatetheusefulnessofthe GLOBE project?
A Synthesisof Cultural Taxonomies • Whatarethesevenculturaldimensionsthattheauthorsofthischapterconsider fundamental for ourunderstandingofculture? • Do youagreethattheseareessentialissuesthat all cultures must confront? Are theyuniversal issues? • How do theauthorsofthischapter suggest thatyouusethesetaxonomies to increaseyourinterculturalcompetence?