How to make your business Facebook page more attractive ?

2. Introduction ● Social media has become the most important pillar of marketing your business these days. ● Facebook is the most significant social media platform for your business promotion. ● Being the second most seen site in the world, its importance is self- explanatory.

3. Applications of Facebook page ● Creating a facebook page for your business is the first step of making your brand popular. ● Designing your facebook page needs professional knowledge and acumen. ● Just attracting your audience is not good enough, you should give every reason to them to spend time on your facebook page.

4. Choose a meaningful cover image ● The cover photo which you select for your facebook page is very important. ● It is more than a mere image, it is the first thing that the visitor will see while visiting your page. ● Beautiful, meaningful and attractive cover image will create a strong first impression on the visitors.

5. Go for a proper and good quality profile picture ● Usually the logo of the company is uploaded in this section. ● Use a professional and clear logo for profile picture because it can help you in branding. ● Your logo should be such that it helps people remember your brand name.

6. Allow visitors to rate your page ● It certainly adds value to your page because the visitors think that their opinion is taken into consideration. ● Your visitors might like or dislike your page but they would certainly like this idea of taking their views. ● You will get the instant reaction of the visitors on which you can work for further improvements of your page.

7. Engage visitors with interesting facts and updates ● Your visitors like latest and interesting updates so give them what they like. ● If you will analyze the most liked facebook pages, they all will have interesting facts and latest updates on their page. ● Posting interesting facts and updates will work as glue for your visitors. Your visitors will loathe your facebook page if they will find it inactive.

8. Set up a quiz/competition for more engagement ● Make your facebook page both interesting and entertaining by conducting online games and quizzes. ● You can also conduct several surveys/polls for getting valuable inputs from your visitors. ● Schedule these activities on a weekly or monthly basis depending on your requirements.

9. Set up a quiz/competition for more engagement ● As the visitors will engage themselves in quiz and survey, they should be awarded with something in return. ● You can give gifts, discount coupons, etc to make visitors feel special. After being recognised by you, your visitors will be more loyal towards your brand.

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