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Online. Significant online newspaper reach (monthly). The average user visits two newspaper sites. 5 3.7 m. Unique visitors duplicated. 21.2 m. Unique visitors unduplicated. comScore : January 2014 Duplicated: sum of unique visitors to each newspaper site
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Significant online newspaper reach (monthly) The average user visits two newspaper sites 53.7m Unique visitors duplicated 21.2m Unique visitors unduplicated comScore: January 2014 Duplicated: sum of unique visitors to each newspaper site Unduplicated figure: unique visitors, counted once only, regardless of how many newspaper sites visited Includes Express, Star, FT, Metro
UK Newsbrands are world class 189.5m monthly global unique browsers Source: ABC Online January 2014
Newsbrand webpages are more trusted – and consequently, so are the advertisers! Consumer levels of agreement with statement that they ‘trust the publisher’ Consumer levels of agreement with statement that they ‘trust the advertisers appearing on the publisher’ Source : The Association of Online Publishers / comScore
Newsbrand webpages are more likely to drive traffic Lift in advertiser site visitation versus matched control group Lift in advertiser-branded search term usage versus matched control group Source : The Association of Online Publishers / comScore