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ROXAS PRIDE CAMPAIGN Pre-Launching Updates

ROXAS PRIDE CAMPAIGN Pre-Launching Updates. Ma. Christina Dalusung Conservation Fellow. Accomplishments to Date. Orientation/De-briefing with PCSDS Campaign Team Meeting Pre-testing of Logo, Mascots, Billboard and slogan ManCom Meeting. Pre-Testing.

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ROXAS PRIDE CAMPAIGN Pre-Launching Updates

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  1. ROXAS PRIDE CAMPAIGNPre-Launching Updates Ma. Christina Dalusung Conservation Fellow

  2. Accomplishments to Date • Orientation/De-briefing with PCSDS • Campaign Team Meeting • Pre-testing of Logo, Mascots, Billboard and slogan • ManCom Meeting

  3. Pre-Testing • Fishers from 3 barangays (Pob.1, Pob.4 & Caramay) • Campaign Team

  4. LOGO • What does it show? • a lobster • a grouper • a dugong • fishnet • fish hook • Smiling animals • Looks like animals went inside the net

  5. What does the message tell you? • these are the species that should be protected • The lobster and the grouper should only be caught using the right gears • Fishers should only use the right gears at the right place • What elements do you like about it? • everything in it is nice and looks happy • Overall logo is nice • What elements do you not like about it? Why/Why not? • The dugong should be out of the net • What do you think of when you see it? • Happy • We should protect these species • We should only use the allowed gears that is right mesh size and hook & line to catch them LOGO

  6. MASCOTS

  7. Pangit • Mukangsyokoy

  8. What kind of animal do you see? • GREEN GROUPER (LOBA) • it has the exact color of a green grouper • Is this animal important to you? Why/why not? • Yes, because it is important for our livelihood and is an economically important species (mahalibenta) • They have drawn the animal as if it were a person. What kind of person do you see? • Maganda; masayahin • What do you like or not like about this drawing of the animal? Why? • We like it because it looks happy; always smiling; mabait; wears a cap

  9. What kind of animal do you see? • a lobster • It really looks like a lobster • The color is really that of a lobster (just make the lower part of the lobster greenish/brownish and enhance the tiger stripes/spots • Is this animal important to you? Why/why not? • yes, because it is also important to our livelihood; economically important/ pricey; we have plenty in Roxas • They have drawn the animal as if it were a person. What kind of person do you see? • Masaya; mabait • What do you like or not like about this drawing of the animal? Why? • We like because it looks happy; always smiling; has the right color and looks

  10. Mukang dolphin • Walang shorts

  11. What kind of animal do you see? • a dugong • Exactly the same as a dugong • Just add the nose holes • Is this animal important to you? Why/why not? • Yes, because they are already endangered (only few left); we need to protect them that they will increase in number • They have drawn the animal as if it were a person. What kind of person do you see? • Respectable; masaya; mabait • What do you like or not like about this drawing of the animal? Why? • Mabait; naka-damit at sumbrero; gustongprotektahan

  12. If this drawing is made into a mascot like Jollibee, who do you think will be attracted to it? Who else? What about you? Everyone (bata at matanda)

  13. Roxas Pride Mascots Mikoy Digong Coco

  14. BILLBOARDS

  15. All billboard materials are beautiful and NEW to the audience

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