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Social Media elevation

Innovation, Implementation and Measurement. Social Media elevation. HayenCompany.com. SITA 10/7/09. Popular Channels. BLOG. Noted in a survey for SITA. Loss of status. Multiple Engagement Options. The Conversation Prism. Social Media Recipe For Success.

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Social Media elevation

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  1. Innovation, Implementation and Measurement Social Media elevation HayenCompany.com SITA 10/7/09

  2. Popular Channels BLOG Noted in a survey for SITA Loss of status

  3. Multiple Engagement Options The Conversation Prism

  4. Social Media Recipe For Success **To view how the different social networks have progressed over the last year, view the Social Media Analysis Report HERE. Mix The Right Ingredients Your Winning Combination! Spice -up your current recipe: Something for everyone to enjoy:

  5. Manage Your Networks Retaggr: Ping.fm and FriendFeed: • Online profile and portfolio of your accounts. • All-in-one: Connect all accounts and they’ll stream content and auto-post your info. Retaggr Ping.fm FriendFeed FriendFeed

  6. Enhance Your Status Facebook, YouTube, Twitter, Digg, LinkedIn, etc: Blog and Website: FACEBOOK: • Status updates and follow back if right fit • Route fans, friends, viewers to your website using tiny URL’s such as bit.ly or ow.ly • Share press and interact YOUTUBE: • Share videos and post on landing page. Follow others who share interests. TWITTER: • Use Hootsuite to manage account(s) and to setup auto-tweeting of your blog posts. LINKEDIN: • Create Group to allow for sharing of info and ask questions. ALWAYS LISTEN FIRST, then RESPOND. • Add Connections that have right fit. DIGG: • Digg your press releases and blog posts and do the same when you find information you feel is important. BLOG: • Have a blog within website or build in using WordPress (backend analytics). Blogger is an option (use GetClicky for analytics). • Add Tweetmeme, Facebook Share, Digg This, etc for one-click quick sharing your content. • Consistently post (3 posts minimum a week). • Encourage comments by asking questions and respond by the end of the day. • Share your posts using other social media tools (AddThis, ShareThis – both offer analytics and measurement) WEBSITE: • Direct online traffic to a landing page. • Share videos using social media tools • Have online forums (chat) to offer instant contact. • Show off your social media profiles with icons/buttons on landing page.

  7. Measure Your Success Record your search/social/site status before you implement your social media plan in order to measure effectiveness. Make changes? Continue? Do more? Facebook, YouTube, LinkedIn, Twitter, Digg, etc. Blog and Website: SOCIAL STATE: • Social Mentions • Facebook Friends, Fans, Group Members • Twitter Followers • Digg Subscribers • LinkedIn Connections • Link Click-throughs • Retweets • YouTube Subscribers, Views, Comments SITE STATE: • Google Analytics • Blog Comments • Website Views, Hits

  8. LARGE SCALE MEASUREMENT GOOGLE PRODUCTS: Analytics Website Optimizer Adwords Insights Ad Planner HUBSPOT PRODUCTS: Website Grader Blog Grader Facebook Grader (Profile & Fan Page) Press Release Grader

  9. Google Analytics

  10. Google Website Optimizer

  11. Google AdWords

  12. Google Insights

  13. Google Ad Planner

  14. Search Engine Optimization (SEO) The BEST formula is one in which Social Media is married to SEO. SEO provides long-term security in search results. Links and Recs provide primarily the most benefit. Add Social Media (almost immediate SE benefits) and the mark is made! Image courtesy of Hubspot: Traffic Drawing Keywords

  15. SEO + SMO = RECIPE FOR SUCCESS

  16. Elza Hayen Principal, Hayen Company 803.386.8646 www.hayencompany.com @EHayen(on Twitter) http://hayencompany.blogspot.com

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