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Ideas for Building Chapter Membership and Participation

Ideas for Building Chapter Membership and Participation. Main Subgroups. Adding New Members Participation, Motivation, and Retention Special Issues: Distant Member Services Students. Adding New Members. Provide free introductory memberships

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Ideas for Building Chapter Membership and Participation

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  1. Ideas for Building Chapter Membership and Participation

  2. Main Subgroups • Adding New Members • Participation, Motivation, and Retention • Special Issues: • Distant Member Services • Students

  3. Adding New Members • Provide free introductory memberships • Current member bonus of 10% of their fee for signing up a new member • Create indexed fees tied to local salaries or shared memberships (2-10) • Pools of new member possibilities: • Students • Industry • Academia • Government

  4. Adding New Members Publicity • Use brochure or multimedia to publicize advantages of ComSoc membership to members: • Staying current • Journal resources & conference proceedings • Available online • Leadership skills • Participate in Standards setting • Networking & job security

  5. Adding New Members Publicity • Publicize advantages of membership to industry • Get tech managers to encourage employees • Create a promo kit for marketing to new members • Marketing materials • Posters • Multimedia presentation • Application forms • Samples of publications • Use job fair booth to give free magazine & applications • Market ComSoc to consultants/entrepreneurs

  6. Adding New Members • Survey engineering managers to assess needs and get new ideas for incentives/offers • Have ComSoc send marketing letters to companies to encourage membership • Expand IEEE/USA member benefits worldwide (credit card, insurance, travel, etc.) • Hold conferences in areas of potential growth (e.g., India, Poland, Malaysia)

  7. Participation, Motivation, & Retention • Find, approach, and encourage retired engineers to participate • Low/medium level products/subjects for practicing engineers: • Electronic tutorials • Broader-topic DLTs/presentations • Management topics • Workshops on Chapter management issues • Reduced fees for executive/volunteer members

  8. Participation, Motivation, & Retention • Varied social events • Meetings: • Convenient location • Food & drink (preferably free to attendees) • Meeting timing & food (5-8pm requires food) • Giveaways and door prizes • Top-name speakers • Interesting & popular topics

  9. Participation, Motivation, & Retention • Volunteers • Draw from new graduates, new faculty, retirees • Better marketing about benefits of volunteering: • Social advantage • Reduced conference fees • National/international networking • Put on CV • Ask them! • Publicize success stories • Encouragement by recognition of effort

  10. Participation, Motivation, & Retention Retention • Contact lapsed members • Provide incentive for rejoining

  11. Participation, Motivation, & Retention • Improve industry/academia involvement: • Coordinate lectures/curriculum with chapter meetings • Sponsor social events • Organize tours (academics to industry & vice-versa) • Organize topics that bridge disciplines (tele-medicine, e-commerce, distance learning, trends in communications, technology & industry) • Chair, vice-chair, or secretary should be from industry or academic (consider rotating between them) • Executive should have reps from industry/academics as well as geographic areas

  12. Participation, Motivation, & Retention • Meetings with other societies exposes ComSoc to other IEEE members and non-IEEE members • Develop and foster stronger ties with “sister” societies

  13. Special Issues • Distant member services • Students

  14. Distant Members • Videotape local technical sessions (“pot luck”) and make available via web, CD, video • “DDLT” – Distant DLTs • Professionally videotape lecture and make tape available to chapters, then… • Schedule distinguished lecturer for a post-viewing Internet chat to answer questions about his/her video lecture

  15. Distant Members • Distant locations, “sub-chapters” • Have local person arrange things and manage chapter affairs • Distribute funds (chapter & section) • Find way to identify/locate your members: • Distribution of members • Helpful to find rep. • Zip code, phone #s, etc.

  16. Students • Encourage and develop student branch chapters • Promote GOLD program with students and young professionals • Encourage students to develop their leadership skills by taking part in IEEE • Encourage professionals and student interaction • Support students in job search and networking • Continue sponsoring scholarships and student design competitions w/prizes

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