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Sutton Group Quantum Realty Inc., brokerage

Property Address. Sutton Group Quantum Realty Inc., brokerage. Agenda. Background Information Market Value – what is it? Marketing Your Home Comparative Market Analysis Client For Life. Background Information. Sutton = Strong Brand. Canadian brand Over 9,000 REALTORS® across Canada

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Sutton Group Quantum Realty Inc., brokerage

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  1. Property Address Sutton Group Quantum Realty Inc., brokerage

  2. Agenda • Background Information • Market Value – what is it? • Marketing Your Home • Comparative Market Analysis • Client For Life

  3. Background Information

  4. Sutton = Strong Brand • Canadian brand • Over 9,000 REALTORS® across Canada • Over 200 offices across Canada • The 1st Sutton office opened in 1983 • Sutton was the 1st real estate company to have it’s own website • “Sutton Spirit” recognizes Sutton REALTORS® across Canada that get involved in helping their communities

  5. Sutton #1 Across Canada

  6. Sutton Quantum & Our Community

  7. My Value Statement

  8. My Accomplishments

  9. My Broker/Manager Says… “[Agent name] has been an amazing addition to our brokerage, bringing valuable insight and experience. [He/She] is smart, savvy and passionate about helping their clients sell their home successfully. [Agent name] believes in hard work and constantly developing their skills in order to achieve the greatest results in the shortest amount of time! ~ Amanda Ross, Broker/Manager

  10. Testimonials

  11. Elements For Success Marketconditions - these need to be considered in our strategy, as the real estate market is very dynamic. The appeal of your property – the condition of your home with respect to the five senses; together, we can identify opportunities and/or challenges. Maximum exposure – marketing your property to reach potential Buyers. The right listing price – the first objective is to set the right price according to present market conditions. Pricing your property high can limit or eliminate Buyer interest.

  12. What We Control • Listing Price; getting it right the 1st time“Right” priced homes sell faster and for a fair price • Condition of you property • Promotional Strategy • Flexibility and availability to allow access to potential buyers • Terms of the offer

  13. Let’s Talk Market Value

  14. Market Value Is NOT Determined By • What REALTORS® tell you your home is worth • How much you think you need or want to get out of it • How much you paid for the home • What your neighbours think it’s worth

  15. Market Value IS Determined By • The location of the property • The timing/what’s happening in the market • Condition of the property • Similar sales in the area

  16. Overpricing = Bad • The seller wants to recoup costs lost during renovation or upgrades • The seller wants to “leave room to negotiate” • The seller purchased when the market was higher • The seller doesn’t know or understand the current market value • Home is used by REALTORS® to showcase a well-priced property • Less showings as there is less interest

  17. Where Do Buyers Come From? • 78% are working with other REALTORS® • 13% from flyers, local ads, open houses, targeted marketing • 6% from sign calls • 3% from advertising

  18. Marketing Your Home

  19. Staging To Sell 1st impressions are very important; some things to consider: • Clean and tidy interior and exterior • Neutral and well-lit interior • Fresh scent • Proper furniture settings • Clean windows, counter space, open doors

  20. 24-7 Online Presence Your Home’s photo tour will have a buyer get involved system of it’s very own! Online buyers can envision themselves living in your home. “I can see us living here!”

  21. Virtual Staging If your home is Vacant we also have the option to Virtually Stage your photo tour.

  22. Mobile Marketing – Part 1 Your homes online presentation is MOBILE for those on the go!

  23. Mobile Marketing – Part 2

  24. Maximum Online Exposure

  25. Multiple Real Estate Websites

  26. Social Media • If Facebook were a country it would be the 3rd largest • 175 Million people log on to Facebook every 24-hours • Facebook tops Google for weekly traffic in the U.S. • 25 Billion Tweets happened in 2010

  27. Video Marketing • YouTube is the 2nd largest search engine (only Google beats it) • 84% of online users watched videos • 2 BILLION videos are watched on YouTube every day

  28. Property URL – www.address.com Your home here

  29. Sutton Sign

  30. Print Marketing • Postcards • Newsletters • Ads

  31. Feature Sheets • A dynamic and colourful feature sheet will be created and on display in your home for buyers to pick up as they walk through

  32. Open Houses • Public Open Houses every Saturday and Sunday • Agent Open Houses every week!

  33. My Partners To add value to the process, I have a wide-range of partners to move things forward: Bonnie Franklin, Legal Expert Elaine Timmins, Financial Expert

  34. My Partners Plus, I have access to even more! • Home stager • Home inspector • Home cleaner • Architects • Builders • Home organizers • Repair people • Interior designers • Investment planners • Marketing team • And more

  35. Let’s Review The Comparative Market Analysis

  36. “Client 4 Life” Program • You will receive a updated Market Value report every 6 months • You will receive a monthly e-newsletterwith Market News and homemaintenance reminders • You will be invited to my annual Client Appreciation event • I will call you twice a year to answer any questions you may have or offer advice and to learn about any changes, upgrades, etc you have done to improve the value of your home

  37. Thank you Amanda Ross Broker/ManagerSutton Group Quantum Realty Office: 905-822-5000Email: RossA@Sutton.com

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