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Bacardi

Bacardi. Campaign: Oakheart Media Agency: Zenith Optimedia Creative Agency: 31 st Second Year: 2012 Source: Adshel Objective: Bacardi wanted to advertise their new Oakheart product range through a unique and high impact execution. Audience: People 18-39, Eastern Seaboard

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Bacardi

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  1. Bacardi Campaign: Oakheart Media Agency: Zenith Optimedia Creative Agency: 31st Second Year: 2012 Source: Adshel Objective:Bacardi wanted to advertise their new Oakheart product range through a unique and high impact execution. Audience: People 18-39, Eastern Seaboard Strategy:Adshel installed 3 special builds across Australia’s eastern seaboard. A high impact execution was established by combining custom seating, wood paneling and vinyl wraps. By incorporating wood paneling throughout the structure we were able to honour the essence of the drink, symbolising the ageing process of Bacardi’s new spiced rum variety. Results: R = 78.8% F = 7.7

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