1 / 3

Bacardi / Eristoff E-paper Case Study Robert Padmore – Head of Digital Media

Bacardi / Eristoff E-paper Case Study Robert Padmore – Head of Digital Media April 2011. E-paper – case study. Highlights

mayten
Download Presentation

Bacardi / Eristoff E-paper Case Study Robert Padmore – Head of Digital Media

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Bacardi / Eristoff E-paper Case Study Robert Padmore – Head of Digital Media April 2011

  2. E-paper – case study Highlights · E-paper shelf edge POS to support Eristoff and Bacardi Breezer instore activity· 105 units live in 35 stores for past 2 months· Up to 79% sales increase in February on Eristoff sales vs. January · Bacardi Breezer increasing market share of category

  3. Client testimonials ‘Using E-paper, St Ives Digital Media team developed an innovative solution to help our brands increase message engagement at the point of purchase . We’re delighted with results to date – up to 79% increase in sales of Eristoff vs. pre-period, whilst Bacardi Breezer has increased category share over the past 2 months . We are now working with St Ives on new E-paper opportunities across our portfolio.’Mark GloverNational Accounts Manager - Northern IrelandBacardi Brown-Forman Brands ‘The Bacardi and Eristoff campaigns have demonstrated clear sales and operational benefits. The technology requires little management whilst the price-change capability has allowed us to react quicker to market demand than traditional POS’Andrea CarsonMarketing ManagerWineflair Stores – Northern Ireland

More Related