Brian Droessler Business Development, Continental Automotive Systems

1. Brian Droessler Business Development, Continental Automotive Systems

2. Continental Automotive SystemsTelematics Business Unit • July-2006 Continental Automotive Systems acquired Motorola’s Automotive Business • Telematics Business Unit brings a long history of Telematics and Bluetooth solutions • Ford Rescue 1996 • GM OnStar • BMW Assist • Mercedes Tele Aid • Multiple Bluetooth and connectivity units • Over 12M units total shipped • Continental Automotive Systems is committed to safety, security, and connectivity • Re-signing MoU

3. Industry’s Role in Accelerating the Roll-out of eCallA Tier 1 Supplier’s Perspective • European Commission’s initiative of having a pan-European automatic crash notification system, is a critical step in reducing overall traffic injuries and fatalities • Nearly 2500 lives may be saved with such a system • Public support is high • Benefits to society are clear • Why hasn’t eCall progressed as quickly as planned? • What needs to happen to achieve a timely introduction of eCall?

4. State of eCall • European Commission • Urging adoption by all parties • Member States • 9 out of 25 members have signed MoU • PSAPs • Require funding for updates and coordination • Automobile Manufacturers • Desire a cost efficient solution • Service Providers • Need to maintain business case and their value add options • Mobile Network Operators • Desire minimal infrastructure changes • Consumers • Want enhanced safety and life saving benefits • Tier 1s • Looking for innovations to help balance the above

5. Summary State of eCall • Many parties are required to make eCall a success • Next step involves the Commission and Member States reaching agreement along with political and financial commitment to eCall • However, the burden of eCall roll-out does not fall solely on the European Commission and Member States to move forward • Industry must continue to do its part • Standardize approaches • Collaborate on value add • Develop solutions

6. Tier 1 Perspective – Recommendations • How can Industry help create a timely introduction of eCall? • Collaboration between industry players • Use of agreed upon standards • Minimize overall costs • Evolutionary view

7. 1. Collaboration between industry players • Collaboration between industry players around a common solution is crucial to a pan-European launch of eCall • Member States and PSAPs need to see a clear consensus on the platforms, protocols and methods used to realize eCall • The eCall demonstrator presented here is one example of the collaboration needed between Industry players to help accelerate eCall • The next collaboration must include working with existing service providers and call centers to establish a means for these partners to continue to offer and expand the value add they bring • Continental Automotive Systems invites the Commission, Member States and other Industry partners to help enhance the eCall demonstrator project

8. 2. Use of agreed upon standards • To realize a pan-European approach in a timely manner requires a consistent solution that adheres to agreed upon open standards put forth by such groups as ETSI and the eCall DG • This will help Member States, PSAPs, and Industry focus on a single method across Europe • Using existing expertise and technologies, the time to implement the eCall system can be shortened • Existing Telematics Service Providers (TSP) implementations can contribute to the standards as well as adopt standards

9. 3. Minimize overall costs • Every player in the value chain seeks lowest possible costs • Minimizing the costs of upgrades and hardware for in-vehicle, PSAPs and MNO are critical for timely roll-out • In-band modem technology represents an efficient method to minimize costs across the value chain and accommodate future changes in carrier’s network technology • Bluetooth and embedded solutions are both technically viable. • Bluetooth solutions, if implemented correctly, offer potential in-vehicle hardware cost savings. • Industry needs to work to balance the costs of these solutions with the benefits and reliability

10. 4. Evolutionary view • As the Commission, Member States, and Industry continue to work together, there will need to be a balance between the “ideal” system and that which will allow for a timely roll-out • A generation 1 eCall system may involve several possible products simultaneously • Embedded • Bluetooth • With TSP • Unique systems that can be updated for eCall later

11. Embedded Systems Bluetooth Systems Generation 1 Basic Functions - eCall Generation 2 Value Added - Modular Generation 3 Integration - Expandable 4. Evolutionary view • To move quickly, Industry should focus on the basics of eCall • Generation 2 systems will improve upon the first • This evolution will help speed implementation, grow the value add of these systems and help improve the overall business case

12. eCall Demonstrator • Collaboration between Continental, a major MNO, Airbiquity and Swissphone • Implements a bench level eCall demonstrator • One of the first end-to-end demonstrations to use eCall standards and methods introduced by eCall Driving Group • In-Vehicle System integrating NAD, GPS and eCall processing – Continental • Formulates Minimum Set of Data (MSD) upon crash event detection - Continental • In-band modem data transmissions - Airbiquity • Uses existing Mobile Network Operator (MNO) network - a major MNO • Public Service Answering Point (PSAP) terminal shows location of incident - Swissphone • Initial demo complete and tested Oct-2006 MNO

13. Collaboration – eCall DemonstratorResults & Next Steps • Partners were able to quickly implement the system using existing technologies and recommendation of eCall DG • Not optimized yet for timing, but very promising results of end-to-end system • Next steps involve expanding the feature set

14. Conclusion • Continental Automotive Systems commends the efforts of the Commission, Industry, and Member States thus far in the progress towards implementing eCall • Recommendations for Industry: • Collaboration between industry players • Continental Automotive Systems invites the Commission, Member States and other Industry partners to help enhance the eCall demonstrator project • Follow recommendations of DG eCall, ETSI and other standards bodies • Ensures a consistent pan-European implementation • Minimize overall costs across the value chain • Balance the costs of alternative solutions with the benefits and reliability • Evolutionary view - solutions that are updateable and expandable • Over time, multiple solutions will likely exist simultaneously and will evolve • Continental Automotive Systems is ready to support automobile manufacturers with solutions that allow early introduction of emergency calling while protecting for eCall implementation • With these activities, Continental Automotive Systems believes that Industry can help the Commission and Member States move forward with eCall