Rise and Shine Corp. College Students & Breakfast

Rise and Shine Corp.College Students & Breakfast

Background of the Study • Reasons for conducting this study: • Nutrition & health • Breakfast & school performance • Student’s breakfast preference

Problem Statement • The problem of this study is to determine college students’ attitude and behavior with regards to breakfast eating.

Research Objectives • To determine college students’ behaviors and attitudes toward breakfast eating by compare… • Freshmen v.s Seniors • Female v.s Male • Athletes v.s Non-athletes • High GPA v.s Average GPA • Early classes v.s Later classes

Hypotheses No significant difference exists between… Males and Females Freshmen and Seniors Higher GPA and Average GPA Athletes and Non-athletes Early classes and Later Classes

Operational Definitions • High GPA would be defined as anyone who has a GPA 3.0 or higher. GPA below 3.0 will be defined as having an average GPA. • Athlete would be defined as anyone who plays one or more sport in college. • Early Class would be defined as any class starting at 8:00 or 9:00am.

Secondary Data Findings… • Overall health & eating habits are in decline among student. Eating breakfast effect all other aspects of life. • Source: Miller, R. Michael. “Health School Nutrition Environments.” USDA. June, 2000. P6.

Secondary Data Findings… • Personalized breakfast would improve overall nutrition and well-being. • Source: Schibsted, Evantheia. “The sizzle.” Business2.com. March 20, 2001.

Secondary Data Findings… • The study conducted on the relationship between breakfast and school performance proved that breakfast influences memory capability, but not other aspects of school performance. • Source: Bhalla, Mukul. “Relationship Between Breakfast & School Performance.” Retrieved on Sep. 30th from WWW: http://clearinghouse.mwsc.edu.

In-Depth Interviews (1) • Diane Duddle • “Most college students don’t eat breakfast and the ones that do are taking too much high fat and high sodium food.” • The most important thing to remember is to eat healthy at each meal including breakfast.

In-Depth Interviews (2) • Bill Reich • He sees more serious students eating breakfast. • “Breakfast will keep you at your peak mentally.” • The cafeteria hands out Treat Yourself Right fliers.

In-Depth Interviews (3) • Karen Hermann • She sees athletes or serious students eating breakfast. • Eating breakfast will improve your academic performance.

Focus Group Innovative Projective Techniques • A new twist on the photo interpretation technique. • Passed around diverse pictures from magazines and had students write down what he/she thought that person ate for breakfast. • Proving that there is a connection between breakfast foods and personality. • We recommend researching this subject further in the future.

Focus Group: Major Findings • Sleep is more important than eating breakfast. • Athletes feel the need to eat breakfast before the competition. • On exam day, students tend to meet other students and eat breakfast.

Focus Group Recommendations • If the cafeteria served breakfast later and longer, students would be more likely to eat breakfast.

Sampling Procedures • Three In-depth interviews with experts in the field were conducted, concerning nutrition and food services. • Focus group consisted of four Lake Forest College seniors and two Lake Forest College freshmen. • Created survey by combining focus group information and in-depth interview results, then reviewed by an expert (Professor Dlabay). • Surveys were handed out to students during the lunch and dinner times in the Lake Forest College cafeteria.

Sample Survey Questions • Are you a Freshman or Senior? • Do you participate in any varsity sports team? • How many times do you eat breakfast during the week? • Breakfast is the most important meal of the day. SA – A – N – D -- SD

Survey Findings (Females VS. Males) • Survey results found Lake Forest College female students tend to eat breakfast more frequently than males. • Females 10 – 33% • Males 5 – 17%

Survey Findings (Freshmen VS. Seniors) • Survey results for this study revealed that more freshmen would eat breakfast during a typical week. • Seniors 4 – 13% • Freshmen 11 – 38%

Survey Findings (High GPA VS.Average GPA) • Survey of breakfast eating frequency during a typical week indicates that students who ate breakfast four times or more tended to have a high GPA. • High GPA 10 – 33% • Average GPA 5 – 17%

Survey Findings (Athletes VS. Non-Athletes) • Results found non-athletes tended to consider eating breakfast more important than athletes. • Athletes X(observed mean)=2.3 • Non-athletes X(observed mean)=2.825

Possible Uses of Information • Aramark staff • College Students • Government Health Organizations • Breakfast Food Companies • Other universities

Recommendations • College can use various media to send out messages to students. • A Poster Example: (next slide)

Poster Example: • Want to have a slim looking body and a genius brain? • Pick one of the combinations for your balanced breakfast basket: • Bran Muffin with Peanut Butter • Bagel with Cream Cheese or Low Fat Cream Cheese • Sliced Cheese on Wheat Bread and banana • Two Fried eggs and a bowl of cereal • Sliced Turkey or Chicken on Croissant • English Tea Biscuit and Fruit • If you picked one out for your breakfast, you were already one step closer to being a genius.

Rise and Shine Corp. College Students & Breakfast