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You Bet you can

You Bet you can. Marketing Plan. Who we serve. Youth athletes Parents Schools. What we provide. Athletic training with the goal of: Decreasing the instance of injury Increasing performance Education Teachings to allow coaches to continue with maintenance training. Swot analysis.

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You Bet you can

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  1. You Bet you can Marketing Plan

  2. Who we serve • Youth athletes • Parents • Schools

  3. What we provide • Athletic training with the goal of: • Decreasing the instance of injury • Increasing performance • Education • Teachings to allow coaches to continue with maintenance training

  4. Swot analysis • Strengths • Highly educated and capable employees • Resources required are low cost, resources that add value but are not required can be purchased as company grows • Offers low cost solutions for clients • Weaknesses • No brand image • No financial history

  5. Swot Analysis • Opportunities • Products can be increased to include professional level athletes as well has hobby level athletes • Athletes and coaches are very interested in improving performance and decreasing the chance of injury • Threats • There are other companies that offer this service • The economy is weak

  6. Organizational strategy • Introductory stage • Increase awareness of our company • Speak at area schools • Keep prices steady from this to the next stage • Growth stage • Focus on ensuring we have the best trainers • Expand service are to help more youth athletes • Maturity stage • Focus on providing a better value than the competition by broadening the product offering • Decline stage • Position company to outlast the competition and continue to provide superior service to clients

  7. Marketing objectives • Gain one client a week • Keep a ratio of 1 trainer to 15 clients • Speak at or organize one educational session per week

  8. Target market strategy • Schools • 35 in service area • Interested in safety and performance • Budget conscious • Require trust and strong relationship building • Personal Selling • Parents • Interested in safety for their children • Targeted mailings and personal selling

  9. Marketing Mix Strategy • Product • Training Sessions • Customizable • Distribution • Physical location and 100 mile radius • Web presence • Promotion • Brochures and Fliers • Interviews with local media • Value packaging • Personal Selling • Price • Satisfactory Profit • Penetration Pricing • Value Based Pricing

  10. Implementation, evaluation, and control • January 2012 • Brochures and handouts created • February 2012 • Targeted mailings begin • Personal selling begins • June 2012 • Re-evaluation • Adjustments and improvements will be made as needed • Monthly Meetings • Goal realization • Procedure effectiveness • Continued education for trainers

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