PRESS RELEASES FOR LAWYERS

1. BLF Bigger Law Firm is where you can go to learn how press releases are a powerful way to get instant exposure for your law firm. Here is how to effectively make press releases work for your law firm. Read the article by Jason Bland, entitled, “How Law Firms Can Effectively Use Press Releases”. In the article you will learn about the best practices for writing a great title, summary, and how to tell a meaningful story with your law firm’s press release. You will discover scenarios when law firms should send press releases. Lastly, you’ll get specific tips for crafting press releases when adding new attorneys, promoting attorneys, winning awards, and when filing a lawsuit. Visit the BLF Bigger Law Firm website at https://www.biggerlawfirm.com/how-law-firms-can-effectively-use-press- releases/ to read the article today! Now that you know more about BLF Bigger Law Firm and the article by Jason Bland, entitled, “How Law Firms Can Effectively Use Press Releases”, let’s talk about why press releases for law firms are so effective. One of the best ways to reach out to clients, prospects, the media and other referral sources is by writing a law firm press release. Although other marketing strategies have overtaken this practice, a well-written news release is still a powerful tool for your law firm’s brand awareness. The more often your clients, prospects and the media hear your name, the better chance you have of becoming their preferred choice when they need legal services. The key to a successful press release is that it must be newsworthy, and the way it’s written will determine whether or not it gets picked up by major publications. The media, especially in the legal space, is inundated with new content every day and must weed out the good from the bad to deliver relevant stories to their readers. That’s why it’s important to take time to craft a law firm press release that is both newsworthy and compelling to the audience you’re trying to reach. While you’re writing your press release, it’s important to keep in mind that your audience is not only the media, but it’s also the people who will read it online or on social media. To make your news release as effective as possible, ensure that it addresses the questions “who, what, when, where, why and how.” For example, if your law firm has won a significant case, focus on the facts of the case and how it will affect your clients. You may want to include a quote from the principal attorney highlighting the significance of the case. This will give your press release more pizazz, making it more likely to be picked up by the media and read online or in print. If your law firm has new attorneys or staff members, be sure to highlight them in your press release. This will demonstrate the depth of your firm’s resources and provide prospective clients with a clearer picture of the types of cases you can handle. If you’re working with a law firm that does PR, be sure to ask them how they would recommend writing your press releases. A seasoned PR professional can provide you with the tips and tricks to crafting a press law firm press releases release that will stand out from the crowd. Now that you know why press releases for law firms are so effective, it is time to go back to the website of BLF Bigger Law Firm to read the article by Jason Bland, entitled, “How Law Firms Can Effectively Use Press Releases”. You will be happy that you did!