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IFP Qatar Ltd. Overview. Company Structure. Financial Overview Currency Qatari Riyal. Projects YR 2010 YR 2009 YR 2008 Project Qatar 21,503,421 21,810,770 15,850,811 QSC 60,000
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IFP Qatar Ltd Overview
Financial OverviewCurrency Qatari Riyal • Projects YR 2010 YR 2009 YR 2008 • Project Qatar 21,503,421 21,810,770 15,850,811 • QSC 60,000 • Diyafa 1,700,000 1,746,776 1,758,268 • GCC Power 1,815,230 1,521,764 1,123,530 • GOIC 250,462 • Various Events 91,227 558,704 983,107 • Total 25,169,878 25,638,014 19,966,178 • Forecast 2011 • Project Qatar 21,700,000 • Diyafa 1,900,000 • Beauty, Wellness and SPA 1,200,000 • QSC 250,000 • GCC Power 1,800,000 • GOIC 400,000 • Qatar Goes Extreme 1,000,000 • Various Events 650,000 • Total28,900,000
SWOT analysis of your operation/market • Strength: • Strong brand image and brand recognition. • Strong relation with Official bodies, Embassies and Ministries • Relatively Organized Overall Operation. • Market Dominance in the respective sector. • Reliable Database and Direct Mailing. • Weakness: • Operation built on one show. • Struggle to introduce new shows. • Developing and maintaining employees. • System and Procedure In Departments and Operations • Opportunity: • Expansion in alternative services such as conferences, events, matchmaking. • Turning Telemarketing department into a profit center. • Strategic alliance with subsidiary services • Capitalizing on network facilities including Messe Dusseldorf • In Line with Qatar Vision as a MICE hub • Threat: • Government Oriented market • Possible penetration of international Players • Overall Exhibition mediocre reputation in Qatar as a communication tool. • Market Limitation in most sectors except Construction. • Envision Staff Career Path
Internal and external challenges • Internal Challenges • Developing of Employees Career Path • Clear Departmental Role. • Clear Employee Role. • Relationship with IMS. • Expectations from Marketing and PR. • Relationship with Sister Companies. • External Challenges • Government Corp Licensing • Market Size and Expansion
Competition • DIRECT • Qatar Expo • Qatar Events • QMDI • Maraya • INDIRECT • Sikliya • Connex • GOVERNMENT • QTA • QOC • QCCI • HMC • To Name a few
Solution/Vision • Alliance program with Official Corps and Government Divisions on annual Meeting and events programs. • Promoting IFP Qatar as an effective source for companies IMC Programs. • Assessing Different sectors where Qatar has substantial input to play a regional or a major role. Such as Gaz and Oil Sector – Sports sector Etc. • Introduction of alternative services on small scale oriented to end user: • Conferences • Matchmaking • Meetings • Events