50 likes | 323 Views
Welcome to the Biozoom-Presentation Isabel Dörfler - Dominik Dötz - Alexander Werbik - Dennis Wetzig. What is Biozoom?. Biozoom is a non-invasive fitness and health scanner based on spectroscopy Measurement of three body parameters: Body fat Cytochrome Hydration
E N D
Welcome to the Biozoom-PresentationIsabel Dörfler - Dominik Dötz - Alexander Werbik - Dennis Wetzig CDTM Design Fair July 17th 2006
What is Biozoom? • Biozoom is a non-invasive fitness and health scanner based on spectroscopy • Measurement of three body parameters: • Body fat • Cytochrome • Hydration • Data is processed centrally and displayed on the mobile phone CDTM Design Fair July 17th 2006
Our Approach (I) – New Additional Sensors • We conducted an internet-based user need study • Study showed users’ appreciation for additional sensors • Heart rate monitor • GPS system • Development of sample applications based on extended range of scanner technology • TrackMyWalk • DietCenter • VirtualTrainer CDTM Design Fair July 17th 2006
WeightWatchers Fitness Enthusiasts Athletes Wellness Lifestyle People Our Approach (II) – Our White-Labeling Concept Market segmented into interest groups with differentiated requirements White-labeling makes all groups accessible through dynamic service bundling for white-labeling partners White-labeling service composer • Selected set of applications • Highly targeted at a white-labeling partner’s customer group CDTM Design Fair July 17th 2006