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Breakdown of Direct Mail Part 2

Breakdown of Direct Mail Part 2. What You Need. Prospects Material (Envelopes, Postage, lumpy mail, etc ) Your offer Response Mechanism Follow up sequence Mistakes to watch out for. Response Mechanisms. Call to business. (Google voice, establish credibility with voicemail)

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Breakdown of Direct Mail Part 2

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  1. Breakdown of Direct MailPart 2

  2. What You Need • Prospects • Material (Envelopes, Postage, lumpy mail, etc) • Your offer • Response Mechanism • Follow up sequence • Mistakes to watch out for

  3. Response Mechanisms • Call to business. (Google voice, establish credibility with voicemail) • Squeeze page. (Opt in form where you capture there name and email. Great for follow up. Lower response rate) • Pre-recorded message. (Pre-sells them on exactly what you are going to do for them. Great way to prime prospect.) • Email address • Website

  4. Sample Squeeze Page

  5. Follow Up • Follow up mailings can include. More then one mailing • Free report • Strategy session • Remind them that they were interested in your service • Secretary follow up • Direct Phone Call • Auto Responder sequence • Case studies • Informative data

  6. What to Watch out For • Not enough testing. Same offer can be bad for one niche but good for another • Address the envelope first then Postage. • Make sure you have the right postage • Don’t lick all the envelopes • Keep your head up. Keep going. Keep going.

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