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New Coordinator Orientation. April 9, 2009 2:00 p.m. (EST). What is “Safe Kids”. Unintentional Injury Prevention Ages 14 and Under Grassroots Level Multi-Faceted Approach. History and Background. Began in 1988 as the National Safe Kids Campaign
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New Coordinator Orientation April 9, 2009 2:00 p.m. (EST)
What is “Safe Kids” Unintentional Injury Prevention Ages 14 and Under Grassroots Level Multi-Faceted Approach
History and Background • Began in 1988 as the National Safe Kids Campaign • Partnership between Children’s National Medical Center (through Dr. Martin Eichelberger and Herta Feely) and Johnson & Johnson. • 20 years later: a 45% decrease in the childhood injury death rate
Canada Germany China Austria USA Israel Korea Philippines U.A.E. Vietnam Uganda Brazil Australia South Africa New Zealand Worldwide Network
State and Local Coalitions 7 State Offices; 39 State Coalitions; 308 Local Coalitions; and 290 Chapters
Coordinator Responsibilities Now that you’re a Safe Kids coordinator, what do you need to know? Data Collection Event Planning Leadership Evaluation Fundraising Media Coalition Building Injury Prevention
Role of the Coordinator • Coordinate coalition activities and ensure coalition is meeting its goals and expectations • Conduct safety program activities in at least 3 risk areas • Comply with SKUSA requirements -- Community Needs Assessments, Action Plans, Program Evaluations, Coalition Performance Assessment Tool (CPAT) • Build and sustain the Safe Kids coalition • Coordinate coalition meetings and communication
Liaison for the Partnership Lead Organizations are typically hospitals, health departments, fire departments and community service organizations. Collectively, Lead Organizations are the largest sponsor of Safe Kids Worldwide.
Tools * Resources * Benefits Safe Kids Staff Resource Manuals Safety Programs Safety Materials Training Programs Equipment Discounts Grant Funding Document Templates Media Releases Injury Prevention News Networking Annual Conference
Practical Tips • Develop and adhere to an Action plan • Develop a local Safe Kids identity • Solicit opinions from coalition members • Continuously recruit new members and volunteers • Delegate projects to coalition members • Read the ExtraNotes each week • Use the SK Resource Manual • Ask questions
Safe Kids Worldwide Headquarters Development Fundraising, Grants, Foundations Program Risk Area Expertise, Evaluation Evaluation and Research Data, Needs Assessments
Safe Kids Worldwide Headquarters Public Policy Legislation, Advocacy Communications Media, Internal & External, Press Releases
Safe Kids Worldwide Headquarters Field Liaison between Coalitions and Headquarters, training, resource for coordinators, quality assurance Finance Grant checks, 501(c)3 status
Principles of Performance Principle 1 - People Safe Kids will organize human resources necessary to implement an effective injury prevention program. Principle 2 – Planning Safe Kids will develop an injury prevention plan based on needs assessments and ongoing evaluations. Principle 3 - Process Safe Kids will comply with all procedural and reporting requirements of the organization and to relevant governmental or regulatory agencies.
Principles of Performance Principle 4 - Programs Safe Kids will conduct comprehensive outreach programs designed to reduce injuries to children in the communities served. Principle 5 – Public Relations Safe Kids will promote public awareness of Safe Kids and injury prevention through media and social marketing. Principle 6 – Public Policy Safe Kids will advocate for injury prevention legislation, regulations and enforcement of existing laws.
Principles of Performance Principle 7 – Philanthropy Safe Kids will secure resources and community support necessary to fund and enable the ongoing work of the organization.
Required Reports Annually Action Plan Coalition Performance Assessment Tool (CPAT) Every 3 Years Community Needs Assessment (which children are at risk and from what?) Strategic Plan Coalition Customer Service Survey Lead Organization Survey Financial Survey On-going Programmatic (risk area) grant evaluations
Communication Intranet Username/Password Resource Manual Grant Applications Program Evaluations Logos & Photos Electronic Communications ExtraNotes Daily News Digest Mailings Coalition Mass Mailings Phone and E-mail
Safe Kids Initiatives Safe Kids Buckle Up General Motors and Chevrolet Safe Kids Week Johnson & Johnson Safe Kids Walk This Way FedEx
Safe Kids Initiatives Kids Don’t Float Coast Guard Railroad Safety Canadian Rail Fire Safety United States Fire Administration
Safe Kids Intranet Hands-on Experience
Questions ? ? ? ? ?