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Radio Remains Dominant and Unchanged as Growth in Audio Streaming Comes From CDs and iPods/MP3s

Radio Remains Dominant and Unchanged as Growth in Audio Streaming Comes From CDs and iPods/MP3s. Source: USA TouchPoints . Radio Gains New Listeners Even As Digital Audio Grows. Decade of growth of Broadcast Radio vs. Internet Radio # of users in millions.

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Radio Remains Dominant and Unchanged as Growth in Audio Streaming Comes From CDs and iPods/MP3s

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  1. Radio Remains Dominant and Unchanged as Growth in Audio Streaming Comes From CDs and iPods/MP3s Source: USA TouchPoints

  2. Radio Gains New Listeners Even As Digital Audio Grows Decade of growth of Broadcast Radio vs. Internet Radio # of users in millions 19 million new listeners (+8%) in the last decade Broadcast Radio Internet Radio 66 million new listeners (+330%) in the last decade 2013 Sources: Arbitron RADAR Winter/March reports M-Su 6A-Mid – (represents Jan – Dec of previous year) - note, methodology for RADAR changed in 2007 to include PPM market transitions so trends may not be consider completely comparable until 2011; Arbitron/Edison “Infinite Dial” Research for Internet/Online data; Weekly listeners for Broadcast Radio; Weekly listeners for Internet Radio

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