1 / 8

Uses and Gratification Theory

Uses and Gratification Theory. By: Matthew Michael. What is it?. Elihu Katz People use media for their own purpose. (Radio in a car) Shift from Uniform-effects model We choose media sources to gratify our needs People are different, so media messages affect individuals differently.

zada
Download Presentation

Uses and Gratification Theory

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Uses and Gratification Theory By: Matthew Michael

  2. What is it? • Elihu Katz • People use media for their own purpose. (Radio in a car) • Shift from Uniform-effects model • We choose media sources to gratify our needs • People are different, so media messages affect individuals differently

  3. Academic Literature • Study conducted on cancer patients on how they receive specific needs.(coping with side effects, prognosis) • 58.13% chose internet as source • 31.25 chose cancer specialist • Different people get satisfaction from different mediums

  4. Rubin’s Typology • 8 motivations for choosing a medium • Passing Time, Companionship, Escape, Enjoyment, Social Interaction, Relaxation, Information, and Excitement • Why do we use Social Media?

  5. Parasocial Relationships • Chris Crocker • Defined in our text as a sense of friendship or emotional attachment that develops between TV viewers and media personalities. • A motivation for choosing a medium

  6. Music Choices • Use different types of music to fulfill our specific needs • Upbeat while working out, or preparing for a game • Happy music to relax

  7. Media Compete • Compete over other media • Football game vs. favorite TV show. Pick need you want to fulfill • Compete with activities • TV over a party

  8. Work Cited • http://themescompany.com/wp-content/uploads/2012/03/Picture-of-Music-Notes.jpghttp:// • thedailyfix.thedailyfix.netdna-cdn.com/wp-content/uploads/2012/03/bri2.jpg • http://wwwdelivery.superstock.com/WI/223/1538/PreviewComp/SuperStock_1538R-49955.jpg • Blumler, J. G., & Katz, E. (1974). Uses and gratifications theory. In The uses of mass communications: Current perspectives on gratifications research • Griffin, E. (2011). A first look at communication theory. (8th ed., pp. 357-365). New York: McGraw-Hill. • Rossi, E.. (2002). Zimmer. In Retrieved from http://zimmer.csufresno.edu/~johnca/spch100/7-4-uses.htm • Tustin, N. (2010). The Role of Patient Satisfaction in Online Health Information Seeking. Journal Of Health Communication, 15(1), 3-17.

More Related