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Chapter 10

Chapter 10. RETAIL MANAGEMENT: A STRATEGIC APPROACH , 10th Edition. Site Selection. BERMAN EVANS. Step 1 : investigate alternative trading areas (Chapter 9) Step 2 : determine what type of location is desirable Step 3 : select the general location

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Chapter 10

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  1. Chapter 10 RETAIL MANAGEMENT: A STRATEGIC APPROACH, 10th Edition Site Selection BERMAN EVANS

  2. Step 1: investigate alternative trading areas (Chapter 9) Step 2: determine what type of location is desirable Step 3: select the general location Step 4: evaluate alternative specific store sites Chapter 10 discusses steps 2-4 Overview

  3. Three Types of Locations Isolated Store Planned Shopping Center Unplanned Business District

  4. Advantages No competition Low rental costs Flexibility Good for convenience stores Better visibility Adaptable facilities Easy parking Disadvantages Difficulty attracting customers Travel distance Lack of variety for customers High advertising expenses No cost sharing Restrictive zoning laws Isolated Stores

  5. Isolated Stores • Large-store formats • Wal-Mart • Costco • Convenience stores • 7-Eleven

  6. Figure 10-1: Site Selection and Target

  7. Unplanned Business Districts Secondary Business District Central Business District Neighborhood Business District String

  8. Figure 10-2: A Revitalized Central Business District

  9. Figure 10-3: Unplanned Business Districts and Isolated Locations

  10. Advantages Well-rounded assortments Strong suburban population One-stop, family shopping Cost sharing Transportation access Pedestrian traffic Disadvantages Limited flexibility Higher rent Restricted offerings Competition Requirements for association memberships Too many malls Domination by anchor stores Planned Shopping Centers

  11. Figure 10-4: Eaton Centre, Toronto

  12. Table 10-1a: Characteristics of Centers

  13. Table 10-1b: Characteristics of Centers

  14. Table 10-1c: Characteristics of Centers

  15. Figure 10-5: Festival Walk, Hong Kong

  16. Location and Site Evaluation One-Hundred Percent Location The optimum site for a particular store

  17. Figure 10-7: Location/Site Evaluation Checklist

  18. The most crucial measures of a location’s and site’s value are the number and type of people passing by Proper pedestrian traffic count should include age and gender (exclude very young children) count by time of day pedestrian interviews spot analysis of shopping trips Pedestrian Traffic

  19. Important for convenience stores outlets in regional shopping centers car washes suburban areas with limited pedestrian traffic Vehicular Traffic

  20. Number and quality of spots Distance of spots from stores Availability of employee parking Price to charge customers for parking Parking Considerations

  21. Shopping centers = 4-5 spaces per 1000 square feet of gross floor space Supermarkets = 10-15 spaces per 1000 square feet of gross floor space Furniture stores = 3-4 spaces per 1000 square feet of gross floor space How Many Parking Spaces?

  22. Figure 10-8: Corner Influence and Sean John

  23. Ownership versus Leasing Type of Lease Operations and Maintenance Costs Taxes Zoning Restrictions Voluntary Regulations Terms of Occupancy Considerations

  24. Types of Leases Straight Maintenance- Increase Recoupment Percentage Graduated Net

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