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The High Cost of Accurate Knowledge D. Lahat & Z. Kucinski February 2006. Introduction. Is a little knowledge is dangerous thing ? New data reveal the fact that the way CEO’s interpret their business environment is more important for performance than how
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The High Cost of Accurate Knowledge D. Lahat & Z. Kucinski February 2006
Introduction Is a little knowledge is dangerous thing ? New data reveal the fact that the way CEO’s interpret their business environment is more important for performance than how accurately they know their environment.
Introduction Knowledge economy is hungry for information. In the quest for competitive advantages, companies invest about $5.5 Billion for market research Academic and other business applaud to this investments. They claim that the more CEO’s will know about competitors environment the more their organization performance will improve. They claim that information improve accuracy Accuracy help companies to adapt more quickly and effectively to the changing marketplace.
Introduction Business thinkers believe that CEO’s job is to scan the external environment to monitor changes to use the precise knowledge to modify strategy to fit competitive demands. CEO’s admit that there are limits in objective analysis After all fact do notr
Introduction Is a little New data reveal the fact that the way CEO’s
Introduction Is a little New data reveal the fact that the way CEO’s