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Sistemas de Información Agosto - Diciembre 2007 Sesión # 4

Sistemas de Información Agosto - Diciembre 2007 Sesión # 4. Primer Examen Parcial. 5 de septiembre Materiales: Filminas 1 – 4 Laudon & Laudon, capítulo # 1 Database design tutorial (online) URL: http://cs.mty.itesm.mx/profesores/pverdines. Rol de SI & TI.

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Sistemas de Información Agosto - Diciembre 2007 Sesión # 4

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  1. Sistemas de InformaciónAgosto - Diciembre 2007Sesión # 4

  2. Primer Examen Parcial • 5 de septiembre • Materiales: • Filminas 1 – 4 • Laudon & Laudon, capítulo # 1 • Database design tutorial (online) URL: http://cs.mty.itesm.mx/profesores/pverdines

  3. Rol de SI & TI ¿Cuál es el rol de los sistemas de información y las tecnologías de información en: • las organizaciones? • la industria de manufactura? • en la industria de servicio? • en la educación? • en las comunicaciones?

  4. Rol de SI & TI en las Organizaciones • Integración de procesos • Integración de información • Cambios en los roles de empleados y administradores • Generación de conocimiento • Flexibilidad de lugar y horario de trabajo • Otros?

  5. Retos al implementar SI & TI ¿Cuáles son los principales retos al implementar sistemas de información y las tecnologías de información? • Definición de estrategias • Integración de procesos • Integración de información • Recursos e infraestructura

  6. The Emerging Digital Firm • TI supporting their core processes • Knowledge-intense products • Information-intense services • Digitally enabled relationships with customers, suppliers, and employees • Digital management of key corporate assets

  7. Internet Business Models • Virtual storefront • Information broker • Transaction broker • Online marketplace • Content provider • Online service provider • Portal • Virtual community (Laudon & Laudon, 2003)

  8. Internet Business Models Virtual storefront: • Sells physical goods online instead of through a physical storefront or retail outlet. The goods are then shipped to the customer. Key design components: • Browsing • Searching • Transaction handling

  9. Internet Business Models Information broker: • Provides primarily product, pricing, and availability information. The final purchase transaction is usually conducted elsewhere. Key design components: • Browsing • Searching

  10. Internet Business Models Transaction broker: • Provides services that allow people to complete transactions, such as buying and selling securities. Key design components: • Online help, tutorials, policy • Transaction handling

  11. Internet Business Models Online marketplace: • Provides a digital environment where buyers and sellers can meet, search for products, display products, and establish prices for those products. Key design components: • Browsing • Searching • Transaction handling • Collaborative information filtering

  12. Internet Business Models Content provider: • Creates revenue by providing digital content, such as digital news, music, photos, or video over the Web. Key design components: • Information Architecture • Usability

  13. Internet Business Models Online service provider: • Provides online hardware and software services for individuals and businesses. Key design components: • Performance • Functionality • Usability

  14. Internet Business Models Portal: • Provides an initial point of entry to Web services along with specialized content. Key design components: • Information Architecture • Usability

  15. Internet Business Models Virtual community: • Provides an online meeting space where people with similar interests can communicate and find useful information. Key design components: • Sociability • Usability • Collaborative information filtering

  16. Virtual communities (Preece, 2000)

  17. Ejemplos • El Norte (www.elnorte.com) • INEGI (www.inegi.gob.mx) • Infosel financiero (www.infosel.financiero.com.mx) • Infosel legal (http://legal.terra.com.mx) • Travelocity (www.travelocity.com) • Riviera Maya Web (www.rivieramayaweb.com)

  18. Ejemplos • Soriana (www.soriana.com.mx) • Liverpool en línea (www.liverpool.com.mx) • Apple (www.apple.com) • CommuniSpace (www.communispace.com) • eBay (www.ebay.com) • Craigslist (http://sfbay.craigslist.org)

  19. Internet Business Models • Virtual storefront • Information broker • Transaction broker • Online marketplace • Content provider • Online service provider • Portal • Virtual community • Hybrid

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