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Economic Impact of Tourism Events

Learn how to measure and report the economic impact of tourism events using formulas and resources from State Tourism Offices. Utilize IHG's 2011 research and formulas for various event types like Conventions, Meetings, Motorcoach Tours, Public Events, and Youth Sports to ensure consistency.

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Economic Impact of Tourism Events

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  1. Economic Impact of Tourism Events

  2. Economic Impact Reporting • Use State Tourism Office Resources: • For reporting of Total Economic Impact of Tourism (Statewide & By County), use current 2011 research from IHG (Global Insights) • For reporting of event-specific economic impact, use formulas on following pages OR State Event Impact Calculator (Coming Soon)

  3. How to Measure Economic Impact of Local Events • Formulas follow for these types of events • Conventions & Meetings • Motorcoach Tours • Public Events • Youth Sports • Use these formulas or what you have traditionally used, but… • Beconsistent!

  4. Conventions & Meetings • Room nights X dollars per day or • Room nights X guests/room X dollars per day • $200 per day example calculation (range is $157-266): • Lodging $75 • Food/Meals $50 • Transportation $25 • Shopping $40 • Amusements $20

  5. Motorcoach Day Trips • Passengers X dollars per day • $60 per day example calculation (range is $50-100) • Food/Meals $15 • Transportation $5 • Shopping $20 • Amusements $20

  6. Motorcoach Overnight • Passengers X # of days X dollars per day • $120 per day example calculation (range is $100-140): • Lodging $40 • Food/Meals $30 • Transportation $10 • Shopping $20 • Amusements $20

  7. Events • # of out-of-town attendees X dollars per day + # of vendor rooms X dollars per day • Out-of-town attendees as percentage of total (range is 8-20% depending on type of event and your location); visitors are usually defined as travel more than 50 miles • Dollars per day (assume similar to motorcoach, weighted for overnight/day trip)

  8. Youth Sports • Number of rooms X dollars per day per room or participants X dollars per day • Example - $250 per day per room (four persons per room) • Example - $100 per day per participant • Can be adapted for adult sporting events based on activities

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