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Canada’s Wonderland – Solar Powered

Canada’s Wonderland – Solar Powered. TOUR: 9620 02 Mohit Agnihotri Fuyang Wei Lucy Porter. Core Product – Solar Powered Theme Park Experience. Overall Experience ADVENTURE High Impact Fun Low Environmental Impact. Facilitating Products.

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Canada’s Wonderland – Solar Powered

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  1. Canada’s Wonderland – Solar Powered TOUR: 9620 02 MohitAgnihotri Fuyang Wei Lucy Porter

  2. Core Product – Solar Powered Theme Park Experience • Overall Experience • ADVENTURE • High Impact Fun • Low Environmental Impact

  3. Facilitating Products • New Solar Powered Cabins Located Within the Park Site • Organic Green House

  4. Supporting Products • Return of Surplus Power • Support Local Non Profit Organizations such as LSF http://r4r.ca/en/ecoleague

  5. Augmented Products • Healthy Living • Positive Well Balanced Staff and Park goers

  6. Product Life Cycle • Our core product is at maturity stage • Implementing the new technology (solar power) involves product development • Every Fall season there is decline in our product life cycle - natural

  7. Micro-Environment • Suppliers • Canadian Solar Inc. • Top 5 • High quality

  8. Micro-Environment • Suppliers • Westbrook Greenhouse Systems LTD. • 50 years • Well-equipped

  9. Micro-Environment • Intermediaries • Travel agencies e.g. Sears Travel Canada • Direct Mail House e.g. Micro Mailing Canada

  10. Micro-Environment • Public • Government Public e.g. Natural Resources Canada • Local Public e.g. Local Food Plus • Media Public e.g. Greenhouse Canada

  11. Macro Environment describes the bigger picture of external factors. • Factors which are sometimes uncontrollable. Macro Environment

  12. Economic and Natural Environment • Canadian Economy is stable. • People do have money to spend on their leisure. • Canada’s wonderland also conducts international festivals to attract international traffic. • Its plan is to generate their own energy(solar) and also supply it to locals to keep the local area sustainable. • Also for in house and local restaurants, wonderland is planning to build its own green house.

  13. Technological and Political • It offers 2 main passes to their guests. • Season Pass and Platinum pass. • It saves a lot of paper. • These cards include free parking, food discounts, early entry to the rides etc. • Also it is planning to save the solar energy and use it in to run its restaurants as well. • Its planning to minimize the use of electric energy. • Right now this park is taken over by Cedar Fair L.P for US $1.24 billion from CBS corp. • This park with its sustainable approach affects the political environment as it includes the huge amount of wealth and also a crisp idea of sustainability.

  14. Works Cited Author Unknown. canada’s wonderland.“seasons passes”. canadaswonderland.com CFEC:2012. Web. 1 Nov. 2012. Author Unknown. Canadian Solar. “Products”. canadiansolar.com. Kitchener, Canadian Solar Inc: 2012. Web. 1 Nov. 2012. Author Unknown. CBCNews – Business. “Canada’s Wonderland Sold Again”. cbcnews.ca. CBC:2012. Web. 1 Nov. 2012.

  15. Works Cited Author Unknown. GOOD. “How can we put a value on ecosystem services?”. good.is.com. Good World Wide LLC: 2012: 1 Nov. 2012. Author Unknown. Green House Canada. “About”. greenhousecanada.com. Annex Business Media: 2007-2009. Web. 1 Nov. 2012. Author Unknown. Learning for a Sustainable Future. “Eco Leagues”. lsf-lst.ca. Web. 1 Nov. 2012. Author Unknown. Local Foods Plus. “About”. Localfoodplus.ca. Local Food Plus:2012. Web. 1 Nov. 2012.

  16. Works Cited Author Unknown. Micro Mailing Canada. “Main Menu”. micromailingcanada.com. Micro Mailing Canada: 2009. Web. 1 Nov. 2012. Author Unknown. Natural Resources Canada. “Home”. nrcan.gc.ca. 2011. Web. 1 Nov. 2012. Author Unknown. Sears Travel. “Home”. searstravel.ca. Thomas Cook Canada Inc: 2012. Web. 1 Nov. 2012.

  17. Works Cited Author Unknown. Westbrook Green House Systems. “Greenhouses”. westbrooksystems.com. Westbrook Green House Systems Inc: 2012. Web. Nov. 1 2012.

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