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Domestic Marketing Strategy

Domestic Marketing Strategy. Technology Forces Out of 348,280,154 people in the United States, 273,785,413 use the Internet . Social media such as Facebook , Twitter, Instagram , Linkin , Myspace , and Youtube

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Domestic Marketing Strategy

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  1. Domestic Marketing Strategy Technology Forces • Out of 348,280,154 people in the United States, 273,785,413 use the Internet. • Social media such as Facebook, Twitter, Instagram, Linkin, Myspace, and Youtube • creating a web site our customer c6tan contact us if they have any questions, comments, or concern about our product. • Competitive Forces • 78.2 million dogs and about 86.4 million cats are owned in the United States • 65 percent of American households own a pet and approximately 78 percent of pet owners traveling with their pets. • Limited amount of competitor

  2. Domestic Marketing Strategy Sociocultural Forces • Demograhpic Characteristics- age, gender, race, ethnicity, marital and parental status, income, and education • 14 percent of all U.S. adults (29.1 million) say they have traveled with a pet • Cultural values: • 78 percent of human companions consider their dog an equal member of the family • 43 percent of travelers feel guilty about leaving their dog behind • Consumerism • Safety of product • loyalty for product

  3. Competitive Forces • The people in morocco uses their dogs for security purpose • Limited competitor International Marketing Strategy Technology Forces 49% of the population use the Internet The main information technology indicators in the information technology market continue to increase in Morocco Use E-market to reach our customer.

  4. International Marketing Strategy Sociocultural Forces • For the Demographic and Diversity Characteristics we be looking in to the age, gender, race, ethnicity, marital and parental status, income, and education • For the Cultural values we would look into whether or not our product fit in or consumer lifestyle. • For consumerism we be looking into safety of or product so people will not have complaints

  5. Marketing Strategies • Target Market Segmentation Strategy- concentarted target strategy • Product Strategy • Material: metal, Cloth, and plastic • Pricing Strategy • Limited time pricing • Good quality and cost effective • Pricing varies:metal $15, Cloth $9, and plastic $12 • Distribution Strategy • Local market • E-marketing • Promotion Strategy • Radio, Television, and internet • Create awareness of or product • demand for our product • Product trial

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