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Field Trip. EDT 661 – Educational Hardware & Systems Tracy Qualmann . TPW Productions… My Channel. Where is it used? …restaurants…. Digital Signage. Bars & Retail…. Colleges & Universities. Airports & Train Stations. Movie Theatres. Used to …. Inform…. . Direct…. Brand.
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Field Trip EDT 661 – Educational Hardware & Systems Tracy Qualmann
Used to … Inform…. Direct… Brand
Digital Signage is projected to increase 400% in 5 years.(2009)
How & Why…. LCD panel tv’s LCD is best because it doesn’t burn images 42” is standard Panels can be horizontal or vertical Basic package starts at $8000 per panel Owner can update TPW can update Extensive package around $20,000 per panel
What is it used for…. Inform, direct, brand Tool used in combination with other forms of advertizing Replacing traditional forms of advertizing Intuitive Immediate updates High resolution graphics Timely Industry share programs
How does one get this…. Call TPW Other media outlets use this too (billboards) Customer is responsible for purchase of panels Provider /customer can change information instantaneously Provide graphics Graphics can change based on season, day part, sale, holiday, etc. Graphics are high definition for the visually matured viewer Can include video
One customer…. Ho-chunck Casino/Gaming Baccarat Gaming Ticket
Digital Signage offers - point of purchase awareness/information
Summary…. TPW Productions, Hartford, Wisconsin Digital Signage Form of advertizing Various uses High resolution (visually appealing) Fiscally competitive Just really kind of cool ;o)