Frankfurt StoryDrive : Media & Entertainment Area

1. Frankfurt StoryDrive: Media & Entertainment Area The exclusive exhibition area for licensing, media, entertainment and crossmedia projects at the Frankfurt Book Fair 10 – 14 October 2012

2. The Frankfurt Book Fair is… • 7,384exhibitors from 100 countries • 3,124 (42%) from Germany • 4,260 (58%) from abroad • 3,200 events in and around the Frankfurt Book Fair • 1,100trade events focused on industry issues • 500 events focused on digital issues • 10,000 journalists and press representatives • Around 300,000 visitors each year … the biggest media and content fair in the world

3. Frankfurt StoryDriveis… A conference on media (business) innovation The world’s first crossover content & project market A platform for media & entertainment a hub for crossover media business

4. Frankfurt StoryDrive • …illuminates the present and forecasts the future • …provides an international digest of what’s hot and what’s not • …offers the know-how and tools needed to master the future • sets the stage for Media Business Innovation • …brings together the worlds of media and entertainment • …offers business services across industry boundaries • …explores new forms of cooperation and collaboration • drives your Media Business with customised services

5. Frankfurt StoryDrive addresses… Film producers Media consultants Publishers Agents Creatives Scouts Brand managers Game developers Communication professionals Licensing experts Authors Lawyers Directors Game publishers New business developers Media institutions New media activists Investors & financing experts Marketing professionals Media associations Script writers and unites the worlds of media & entertainment

6. Key players that have attended Frankfurt StoryDrive

7. StoryDriveMedia & Entertainment Area • The exclusiveexhibitionareaforlicensing, media& entertainmentcompanies • … theexhibitorsshowthewholepalletteofthecontentbusiness : • creation, production, distribution, consumption, monetarisation, andfinancing • for all contentproviderswith a crossmediaperspective • forthemedia, films, games, e-books, audibooks, andmerchandisingindustries • forinternetplatformsandtelecommunicationcompanies • forcrossmediaandsocialmediaprojects, institutionsand initiatives • forhardwareprovidersfor mobile media & entertainmentconsumption • forcreativesandself-publishers

8. StoryDrive: Media & Entertainment Area Gateway tocrossmedia in centrallocation • App. 130 sqmexhibitionareain thefoyerof hall 4.0 andtheglassaisleof hall 4.0 • Foyer • Central accessto hall 4.0 andtothegangwayto hall 4.1 and 4.2 • Access totheStoryDriveconference in hall Europa • Glass aisle • accessto hall 4.0 andtheStoryDriveconference in hall Europa, indoorwayto hall 3 • accessfrom 3 directions • standsbeseenfromthecentral open spaceofthe fair • StoryDriveloungeispartofthearea A panoramicviewoftheexhibitionarea: http://weirauch-mediadesign.de/Messe/Durchgang/Durchgang.html(c/o WEIRAUCH // MEDIA DESIGN)

9. Story Drive: Media & Entertainment Area: Available stand places

10. Story Drive: Media & Entertainment Area • Light & airyenvironment, eye-catching stand design • Exclusiveareafor 10 to 15 exhibitors • Threeavailable stand sizes: • L-size: 42 sqm (1 x foyer) • M-size: 24 sqmandmore (upto 3 x, foyerorlounge) • S-size: 8 sqm (upto 6 x, foyerandglassaisle) • XS-size: 4 sqm (upto 8 x, glassaisle) • Special stand design: • Ensemble: Light andtransparent , open andcommunicative • Eye-catchingfurnishing: two different packagesavailable:

11. Story Drive: Media & Entertainment Area: Foyer 4.0

12. Story Drive: Media & Entertainment Area – theglassaisle

13. Story Drive: Media & Entertainment Area – 4 sqmpresentations

14. Story Drive: Media & Entertainment Area – 8 sqmpresentation

15. Story Drive: Media & Entertainment Area • Offersand Prices • Exhibition spacewith stand modules in special design • (space, stand walls, carpet, nameplate, exhibitorpasses) • 4 sqm: € 1,042.- + VAT • 8 sqm: € 2,932,- + VAT • 24 sqm: € 10,332.- + VAT • 42 sqm: € 18,081.- + VAT • Additional charges • Peninsula stand > 16 sqm: + 15%; corner stand: + 10 %) • Environment andenergysurcharge: € 20.- (4 sqm); € 80.- (8 sqm); € 200.- (> 12 sqm) • Cataloguingfee € 60.- (4 sqm), € 110.- (> 4 sqm) (+ VAT)

16. FurnitureSets and Graphics SD Furniture Set 1 Exhibition Area135.- € + VAT 2 ChairsCatifa / 1 Table Fermo SD Furniture Set 2 Exhibition Area835.- € + VAT 1 Information counterwithfloorcupboard 2 BarstoolComa/ 1 LCD Screen 32 Inch SD Furniture Set 3 Exhibition Area965.- € + VAT 1 Information counterwithfloorcupboard 2 BarstoolComa / 1 LCD Screen 32 Inch 2 ChairsCatifa / 1 Table Fermo SD Furniture Set 4 Exhibition Area 1,225.- € + VAT 1 Information counterwithfloorcupboard 2 BarstoolComa / 1 LCD Screen 32 Inch 2 ArmchairsAquila / 1 Table Fermo Graphic Digital Print 400 cm x 240 cm / 200 cm x 240 cm1,250.- € / 625.- € + VAT Logo 55.- € + VAT

17. Information counter 9

18. Typesofseatingfurniture 10

19. StoryDrive: The programme in hall Europa • Wed: • Innovative Teaching andLearning Conference • conferenceandexperienceexchangeforleaders in theeducationsector • Thur/Fri: • StoryDriveConference • combines visionary ideas for the future of the media business with clear recommendations for successfully implementing crossmedia concepts • StoryDriveCrossmedia Market • The first organised crossmedia trading centre: negotiation of crossmedia rights and licenses and cooperation deals • Sat / Sun: • HighFlyers Weekend Programme

20. StoryDrive Services • Entry in the special StoryDriveprogramme and exhibitors catalogue , available to all Frankfurt Book Fair and StoryDrive attendees • Free use of the StoryDrive Networking Lounge The StoryDriveMedia & Entertainment Area • …istheperfectplacetobepartofcrossmedia

21. CONTACT Caroline Vogel Head of Digital & Creative Industries Abt. Media Industries Frankfurt Book Fair Tel.: +49 (0) 69 2102 164 E-mail: vogel@book-fair.com