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H Magazine

H Magazine. July 16, 2012. Background. With the lack of quality men magazines in the market, we see potential for the SCMP to fill the void. GQ - Broadbased contents but lacks depth. WFM+MEN - Lacks practical tips and guidance. WFM+MEN - Entirely on fashion only. Opportunity.

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H Magazine

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  1. H Magazine July 16, 2012

  2. Background • With the lack of quality men magazines in the market, we see • potential for the SCMP to fill the void. GQ - Broadbased contents but lacks depth WFM+MEN - Lacks practical tips and guidance WFM+MEN - Entirely on fashion only

  3. Opportunity • A magazine that offers men tips and insights into styling, grooming, and lifestyle enjoyment – a Must-have-Guide for the male executives, in English language.

  4. Magazine Positioning The essential styling guide for the metropolitan male

  5. Targeted Reach • Smart, affluent male executives, of age 30-45, who are: • conscious about their appearance • with fine taste and high spending power

  6. Content Synopsis • Men at work - Tips for the executive at work: how to dress the right way for your station and how to accessorise for the boardroom • Men at play - Lifestyle tips on boys’ toys as well as accessories and other things men get up to after hours: cars, gadgets, casual wear • Men at home - Personal grooming and other tips • Plus • Insightful features on the men’s luxury world • Interviews with top fashion personalities and designers, relevant to men’s lines • Exclusive looks behind the scenes on the making of some of today’s most iconic fashion items • Picks of the latest trends in watches and men’s accessories, with tasteful product shoots • Our guide to what’s hot and what’s not in the men’s fashion world • Male stylists share their views on the coming season’s trends

  7. Demo Pages

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  11. Sales Leaflet

  12. Targeted Advertisers • Menswear & Footwear • Watches • Automobile • Mobile phone & Telecom • Electronic gadgets • Men’s beauty products • Wine & Spirits • Yacht • Banking & Finance • Airlines • Hotel • Shopping mall • Beauty & Fitness Centre

  13. Publication Date & Deadlines • Publication date: Oct 25, 2012 • Booking deadline: Sep 7, 2012 • Material deadline: Sep 28, 2012

  14. Specifications • Format: • 250gsm woodfree paper – cover w/matt lamination • Perfect bind • 120gsm – woodfree paper - text • Size: • Bazaar size (300mmH x 230mmW) • Number of Pages: • Over 100 pages • Language: English

  15. Distribution • 40,000 copies • SCMP Direct Subscribers • Newsstands in selected prime districts • Senior Management of HK-Listed Companies • Airport Lounge • Professionals including Barristers, Accountants, Bankers, Doctors, Architects • Coffee Chains • Private Clubs & Salons

  16. Rate

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