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The Elements of Graphic Design

The Elements of Graphic Design. Function - Give structure and carry the work. Elements of Graphic Design. Line Space Texture Shape Color Type. Line. Continuous mark on a surface Connect, separate and organize elements Guides the eye in following the design

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The Elements of Graphic Design

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  1. The Elements of Graphic Design

  2. Function - Give structure and carry the work.

  3. Elements of Graphic Design • Line • Space • Texture • Shape • Color • Type

  4. Line Continuous mark on a surface Connect, separate and organize elements Guides the eye in following the design Help convey emotions

  5. Lines show motion and direction of objects

  6. Straight lines show formality

  7. Curved and wavy lines show artistry, beauty and detail

  8. Shape Enclosed space defined by lines. Adds visual weight to a design Help divide design areas Convey symbolic meaning Classified as: Organic Geometric

  9. Geometric shapes Shapes with straight lines may look harsh and sharp

  10. Organic shapes Shapes with curved or wavy lines look gentle

  11. Space Area around and within objects Manipulated using close proximityto create associations with objects and to give emphasis Types of space Positive space Negative space

  12. Positive space Space which is occupied by design elements

  13. Negative space The area that is left over (also called the white space)

  14. Texture The feel of a surface, or the illusion or simulation of it The most commonly seen textures, apart from flat or smooth, are things like paper, stone, concrete, brick, fabric, and natural elements

  15. Color The reflection of light bounced back by an object Has symbolisms and give meaning to the design Classified as: Warm- (red, orange, yellow) Cool- (green, blue, violet)

  16. Examples of color symbolisms

  17. Hue - the color itself

  18. Intensity - the degree of lightness of a hue

  19. Value - the relative darkness or lightness of a hue

  20. Tints- produced by adding white to a color Shades- produced by adding black to a color

  21. Type The letterforms of text or words Are shapes which can evoke emotions Typeface or font- style of the letterforms Serif- letterforms with extensions at their ends Sans serif- letterforms without extensions at their ends

  22. Serif vs Sans Serif

  23. Serif - considered formal and elegant

  24. Sans serif - reserved for more urban and modern designs

  25. What is an Advertisement?

  26. Are persuasive messages that call or draw the attention of the viewers to take notice of a product or idea. The goal is to sell the product

  27. Advertising Design Elements • Visual • Caption • Headline • Copy • Signature

  28. Visual • The visual is the image. • An interesting image will always call people’s attention

  29. Caption Is a phrase or a sentence used to summarize the importance of charts, graphs, illustrations, photographs or tables. It may not be necessary at all times

  30. Headline Is the extra-large opening statement used in a layout. It summarizes what the text is about Leads them to read the rest of the ad

  31. Copy -refers to written material -the written part of an advertisement

  32. Signature contains the advertiser’s name and contact number May contain product or company logo

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