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Believe It, Or Not. Propaganda Tools. Spreading of information to help or to hurt a cause. Telling only the side you want people to know Appealing to emotions rather than intellect. What is Propaganda?. The Art of Persuasion. Your deeper understanding of propaganda devices can:
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Believe It, Or Not Propaganda Tools
Spreading of information to help or to hurt a cause. • Telling only the side you want people to know • Appealing to emotions rather than intellect What is Propaganda? The Art of Persuasion
Your deeper understanding of propaganda devices can: • Save you lots of money. • Assist you in making better political decisions. • Help you distinguish between fact and opinion. • Aid you in persuading others. How Does Propaganda Help You?
There are many types of propaganda. You are required to know types this year. 4 Can you name them all?
Bandwagon Testimonial Statistics Glittering Generalities
Get on the bandwagon • Everyone is doing it • Everybody has one • Be a winner • Be popular • Be smart Bandwagon
For example, in the Nasonex bee commercial, the spokesperson explains that "four million people used Nasonex last year." • AT&T for example, uses the catchy slogan of "AT&T America's Best Coverage Worldwide." • The Above the Influence commercials, like these “Think before you post”ads, use the bandwagon approach to persuade teenage audiences to avoid dangerous behavior • Verizon also uses the bandwagon method by saying they are "America's most reliable network." Bandwagon
Quotes famous or important people using or praising a product. Testimonial
Dew Fresh American Honor easy potential handmade Glittering Generalities Using specific words to stir emotions or feelings in the customer
How fresh is Dew Fresh? Whose potential? To do what? Who handmade it? Where? Glittering Generalities
The use of data or statistics to persuade the consumer. Statistics