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Summary

Summary. The market (6 billion dollars and increasing) The product Strengths (feedback, lots of subscribers) Weaknesses (advancing in the product life cycle) Opportunities (huge market for game related items) Threats (account security issues)

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Summary

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Presentation Transcript

  1. Summary • The market (6 billion dollars and increasing) • The product • Strengths (feedback, lots of subscribers) • Weaknesses (advancing in the product life cycle) • Opportunities (huge market for game related items) • Threats (account security issues) • Target market (current statistics: 13-17 27% 18-34 43% 35-49 16% 25% females worldwide) • People interested in online social groups, technology and multiplayer games

  2. Summary • Competition (Aion 3,5 mil; Lineage 3 mil; Eve Online 600 000; DDO 1,5 mil (not official) • Price • Distribution • Promotion (TV ads, BlizzCon, word of mouth) • http://www.youtube.com/watch?v=6oWr9KezQt0 • http://www.youtube.com/watch?v=9jOTvnK0kbs

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