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OOH Media USA authorized distributor for Charter Out-of-Home Media O-561-641-3501 mark@oohmediausa.com www.oohmediausa.com www.hospitalbroadcastnetwork.com. Hospitals + Captive Audience + No Competition = Marketing Success.
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OOH Media USA authorized distributor for Charter Out-of-Home MediaO-561-641-3501 mark@oohmediausa.com www.oohmediausa.com www.hospitalbroadcastnetwork.com
Hospitals + Captive Audience + No Competition = Marketing Success In Hospital Radio built with Patented Speaker/Billboards in all public spaces of the hospital The cover of the speaker/billboard is a sound-permeable material 50-60 Billboards are strategically placed around the hospital to maximize reach and frequency Music and your audio & billboard message is heard everywhere Average Hospital in US has 300,000 visits per year Implied Hospital Endorsement
A consumer journey through an HBN Hospital • An Out-Patient or Visitor walks into a hospital and hears your radio spot and sees your billboard • In the lobby • In the hallway or main elevator bank • Getting off the elevator on their floor • In the hallway on the way to a waiting room (*from 1.5 to 3.7 hrs) • In the out-patient waiting room • In the cafeteria • Bonus! Doctors, Nurses & Staff are impacted day in day out • *Source Press Ganey Associates, USA Today June 2006
No Clutter • Your Message • No Back to Back Ads Stands Out
Rate Card Charter Advertiser Package 4 Billboards & 4- 30 Second Radio Spots / Hour Cost $300 / Month per Hospital *Source AHD database for patients and staff and HBN for visitor Assumptions
Summary… • Deliver your message in highly credible venues, previously unavailable • Reach a captive audience of consumers • Health, wellness, lifestyle is on their minds • Reach healthcare workers where they work • Every hour, every day • Implied endorsement of hospitals • Guaranteed media delivery • No facility involvement • Highly-competitive price • More targeted, more effective than radio • No channel surfing - No on-site volume control