1 / 29

Blue Wave

Blue Wave. By: Lindsay Gauger , Cate Aisbet, Eric Wiechman , and Matthew Spanovich. Gogi. Blue Wave. Slogan/catch phrase. Why not? Gogi : For people on the Go. Consumer Base. Colleges Young moms Anyone in the market for a space and time saving washing machine. Product Description.

zareh
Download Presentation

Blue Wave

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Blue Wave By: Lindsay Gauger, Cate Aisbet, Eric Wiechman, and Matthew Spanovich

  2. Gogi

  3. Blue Wave

  4. Slogan/catch phrase • Why not? • Gogi: For people on the Go

  5. Consumer Base • Colleges • Young moms • Anyone in the market for a space and time saving washing machine

  6. Product Description • No Wrinkles • Patented anti-wrinkle technology • Faster Cycle Periods • LG’s QuietDrive has more power than the competition • Averages 8 minutes faster cycles than competitors*

  7. BlueWave & BlueWave Deluxe by Gogi • Dimensions & Capacity • Extra Large drum capacity – More than anyone else • Color Series • Pastel • Power • 110/120V Electric • Includes: • Drain Hose, Fill Hose, and Power Cord • Warranty Information • 3 Years Parts and Labor, 10 Years Motor, Lifetime Drum

  8. BlueWave & BlueWave Deluxe by Gogi • Materials • Drum: Stainless Steel; Body: US Painted Steel • Detergent and Fabric Softener Tanks – Automatic Dispensers • Include the following cycles: • Jeans, Darks, Brights, Whites, Sheets, Delicates, Normal, Heavy Duty, Permanent Press, Speed Wash, and Rinse & Spin; Delay Wash • Online and Android App Controls • LG QuietDrive Motor – Powerful, Efficient, and Quiet

  9. Supply Chain Route • Raw Materials: • Motor from LG, LCD from Vizio, Steel from U.S. Steel, Plastics from The Asian Plastic Company • Manufactured: • 7 US Plants; Germany; London; 5 Asian Plants • Distributors: • PMC and Almo in US; International under Continental Sales Inc. • Retailers:

  10. BlueWave & BlueWave Deluxe • Recommended for Energy Efficiency by: Tier 1

  11. BlueWave vs. BlueWave Deluxe BlueWave BlueWave Deluxe • $1399.99 • Steel Top, Glass Front Door • Basic, Push-Button Controls • 3.7 cubic feet drum capacity • 1.5 loads • $1599.99 • Glass Top and Front Doors • LCD screen built into front glass door • Clock and Gogi Fish Screensaver • Downloadable Content • LCD Smart Controls • Screen made by Vizio • Sync with Smartphone and Internet • 4.2 cubic feet drum capacity • 2 loads at once

  12. Promotion • PUSH Strategy • Give a 3% discount to each distributor who orders at least 50 BlueWaveand 40 BlueWave Deluxe models • Give a 5% discount to colleges which purchase at least 100 BlueWavemodels • Give a 5% discount to Thrivent Financial members

  13. Promotion • PUSH & PULL Stategy • If the customer opens an in-store credit card, the customer will receive a $100 mail-in rebate on either the BlueWaveor the BlueWave Deluxe • Push: Only open to retailers who purchase at least 15 BlueWave and 10 BlueWave Deluxe machines • Pull: Customers receive $100 off for opening an account • Gogi: Splits rebate 90/10; Projected to sell 1200/1000 models with this promotion worldwide

  14. Advertising • Full-color banners and posters in gym dressing rooms • Grocery Cart Ads at grocery stores within 5 miles of an authorized dealer • 85% of grocery store customers live w/in 5 mi (Cartvertising.com) • Posters in laundry rooms of colleges with our product • TV spot during The Today Show (5-7am CST) • Sponsor a couple Little League or club soccer teams to get our name out there

  15. Future Advertising • Radio Ads – On the Go People • Sponsoring an MLS Team (LA, Chicago, Seattle) • Corresponding TV commercial of a mother washing the jerseys of 3 young soccer players

  16. 3x3 Dynamic • Overcoming Customers • Conducted alpha testing in LA, Chicago, Miami, London, and Beijing • Need because it saves time and space • It is the IT Home product of 2011/2012 • Overcoming Gogi • Seek reviews during beta testing • Access “need” during recession • Highlight why ours is better • Unique marketing campaign to relay value

  17. SWOT • Strengths: Fast Follower, Angel Investors • Weaknesses: Price, No Name Recognition • Opportunities: Asia, Forming relationships with young college students • Threats: Other fast followers, larger companies

  18. Pricing Strategy • Price Penetration • Fast Follower: Products before ours were not received well • Lower Risk to Buy + Incentives in Promotion • Plan on executing Price Lining after establishing product and brand name

  19. Product Segmentation Map

  20. Website • www.gogibluewave.weebly.com

  21. Website Overview

  22. History on the Web

  23. Thank you for your time

More Related