Presentation Transcript

1. Leveraging the Latest in Brain Science to Deliver the Next Generation of eLearning

   Dr. Alice Kim Postdoctoral Fellow The Rotman Research Institute of Baycrest Carol Leaman CEO Axonify
2. Session Agenda Advances in brain science Cognitive strategies in learning Impact on the future of corporate learning Bottom-line results Q&A

3. Dr. Alice KimPostdoctoral Fellow

   The Rotman Research Institute of Baycrest Affiliated with York University in Toronto
4. The Rotman Institute of Baycrest
5. Scientists know more about the brain than ever before.
6. Introducing the top 4 advances in the brain sciences
7. 1. Age and lifestyle affect the brain and cognition.
8. 1. How cognition changes with age Source: Park et al 2002
9. 2. The brain is plastic throughout the lifespan (neuroplasticity).
10. 3. There are different types of memory: declarative vs. non-declarative.
11. 4. Cognitive strategies can be used to improve memory.
12. Three core concepts driving retention. Spacing Repeated Retrieval Deep Encoding Cognitive strategies can be used to improve memory.
13. Repeated Retrieval Repeated retrieval is more effective for long term retention than repeated study.
14. Repeated retrieval leads to better learning Proportion Recalled
15. Repeated retrieval leads to better learning Source: 2011 study by Jeffrey D. Karpicke, Department of Psychological Sciences, Purdue University
16. Spacing Long-term retention is improved as the spacing between repetitions increases.
17. Spaced (vs. crammed) practice leads to better learning. Proportion Recalled Intervening Items
18. Spaced (vs. crammed) practice leads to better learning. Proportion Recalled Intervening Items
19. Deep Encoding The more deeply and meaningfully you process information, the more likely you are to remember it.
20. Deep encoding leads to better retention. Source: Craik & Tulving, 1975
21. Take Home Messages Spacing combined with retrieval leads to better learning Practicing retrieval is particularly beneficial to learning when it: Is followed by feedback Occurs multiple times Requires effort Retention is better when information is processed deeply
22. What can we do to improve learning? Retrieve repeatedly Space out your practice Be engaged – process information

23. Carol LeamanCEO

    Axonify
24. The Challenge Employees aren’t remembering and applying what they need to know to do their jobs effectively.
25. Let’s look at 2 examples… Professional Sales Rep Retail Associate 1000’s of distributed sales professionals selling highly complex medical products 1000’s of hourly paid associates working the floor at stores nationally. Medical Device Manufacturer Large National Retailer
26. Example 1: Medical Device Manufacturer Professional Sales Rep The Reality Product features, pricing & competitive positioning change frequently Complex compliance & regulatory polices People sell what they remember 1000’s of distributed sales professionals selling highly complex medical products
27. Example 2: National Retailer Retail Associate The Situation The Reality Customer took $2,000 worth of merchandise to the 2nd clerk. 2 sales clerks with completely different interpretations of how multiple discounts are applied 1000’s of hourly paid associates working the floor at stores nationally. Who was correct?
28. Traditional Corporate Learning
29. Incorporating Brain Science into Corporate eLearning
30. The Next Generation of Corporate eLearning Retrieval Practices Spaced Repetition Engagement
31. Confidence-Based Assessment Mastery Smart Action Misinformed Mistakes The use of a confidence-based learning methodology: Has shown better knowledge retention and knowledge acquisition. Triggers an emotional reaction, which assists with long-term retention. CONFIDENCE Uninformed Paralysis Doubt Hesitation 15-20% Law Academy Pass rate on certification exams went from More effective knowledge acquisition & retention 79% to 100% 30 KNOWLEDGE5 Source: Dr. James Bruno Confidence-Based Learning Methodology, UCLA
32. Engagement Elements Play Growing selection of games that can be chosen by the learner. Social Community recognition, peer visibility, leaderboards for individuals and teams. Challenge Timed play, surprise elements, increasing difficulty, goals and levels. Rewarding Badges, win prizes and constant feedback. “The level of engagement of an activity is what really facilitates the learning. The idea behind gamification is getting everybody engaged on a frequent basis. When you can do that, you can really drive learning.” Prof. Karl M. Kapp, Speaker & Author of “The Gamification of Learning & Instruction”
33. Introducing Some Bottom-line Results
34. Knowledge Lift
35. Bottom-line Results at Pep Boys Engaged Employees 60% “The most surprising benefit of Axonify is how well it was received and continues to be received by our employees.” - Store Manager Loss Prevention Health & Safety Increase In Integrity Hotline 95% 55% Voluntary Participation Inventory Shrink Reduction 40% Fewer Incidents
36. Bottom-line Results at Ethicon Participation Informed Employees Prefer Axonify Learning Method Voluntary Participation Increased Sales 95% >50% Ethicon sales reps are more confident in their product knowledge and as a result sell more.. Increased Confidence & Product Knowledge 82%
37. Bottom-line Results at Capital BlueCross Knowledge Lifts Happier Employees “”It’s an easy system to use and a lot of fun. Last night I went home and looked through the materials so that I was prepared.”. Knowledge Improvements Business Impact 40% 66% Reduction In Errors
38. Introducing a new era of corporate elearningthat leverages how the brain actually works.
39. Thank You Q&A