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Sam Turner Membership & Community Manager

Sam Turner Membership & Community Manager. Lincolnshire Co-operative Community Champions. Previous Community Dividend. Lincolnshire Co-operative Community Champions. Aims of new scheme. Lincolnshire Co-operative Community Champions. INCREASE MEMBER ENGAGEMENT. Passive members

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Sam Turner Membership & Community Manager

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  1. Sam Turner Membership & Community Manager

  2. Lincolnshire Co-operative Community Champions Previous Community Dividend

  3. Lincolnshire Co-operative Community Champions Aims of new scheme

  4. Lincolnshire Co-operative Community Champions INCREASE MEMBER ENGAGEMENT • Passive members • All members automatically linked to nominated charity in the area where they live • Active members • Members can choose their own charity online from central list • Wherever members shop, support will be linked to their local or chosen charity • Till receipt message & in store notice board • Total pot linked to dividend – 10% (£210,000 based on last year)

  5. The more members spend the more the charities receive Lincolnshire Co-operative Community Champions MAKE STRONGER LINKS BETWEEN CHARITIES & TRADING

  6. Lincolnshire Co-operative Community Champions MAKE STRONGER LINKS BETWEEN CHARITIES & TRADING

  7. Lincolnshire Co-operative Community Champions Project timescales Sep 12 - Jan13 Jun 12 Apr 12 Aug 12 Feb 12 Mar 12 Sep 12 Consult with members, staff & charities Agree outline with BOD & SMT Conduct research in trial areas Conduct further research Final sign off for scheme by BOD & SMT Agree visuals, produce literature, posetc Launch trial in 2 areas Nov 13 Mar 13 Dec 12 – Feb 13 Sep 12 – Feb 13 Dec 12 onwards Feb 13 Mailout statement to 100,000 members Launch of scheme to whole society, online, media etc Conduct research in 4 areas Promote new scheme to charities Staff training Systems developments

  8. Lincolnshire Co-operative Community Champions Research 4 stores surveyed before launch and 6 months after launch 56% of people surveyed thought that our profits went back to the community this represents a 7% increase since Community Champions was introduced 39% of people surveyed could name a charity we had supported unprompted this represents a 24% increase (up from 15%) in one store 54% of people could name a charity we had supported, representing a 38% increase

  9. Lincolnshire Co-operative Community Champions Facts & figures In first 6 months: 280 charities on central list 1,100 members chose their own charity Over 300 charities applications to be nominated Raised over £114,000 Donated over £5,400 via stores for small prizes to 370 charities & community groups

  10. Lincolnshire Co-operative Community Champions

  11. Lincolnshire Co-operative Community Champions

  12. Lincolnshire Co-operative Community Champions

  13. Lincolnshire Co-operative Community Champions

  14. Lincolnshire Co-operative Community Champions Questions?

  15. Lincolnshire Co-operative Community Champions Who can apply? Local charities National charities with a local branch – where money is for the benefit of local people Local community groups i.e. community halls; junior sports; schools; churches; playgroups; environmental groups; disability sports; animal welfare (must have bank account)

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