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Building A Successful Business Using The Internet Session 5 – Welcome Back!

Building A Successful Business Using The Internet Session 5 – Welcome Back!. Goals of Session 5. Refine your Site Content Blueprint. Define your VPP or Valuable PREselling Proposition. Register your domain name. Meet Day 5 Learning Objectives: What to understand

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Building A Successful Business Using The Internet Session 5 – Welcome Back!

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  1. Building A Successful Business Using The Internet Session 5 – Welcome Back! SiteSell Education

  2. Goals of Session 5 • Refine your Site Content Blueprint. • Define your VPP or Valuable PREselling Proposition. • Register your domain name. • Meet Day 5 Learning Objectives: • What to understand • What to accomplish

  3. Refining Your Site Blueprint • Work on your blueprint structure. • Stay focused on your theme. • Keep your VPP in mind. • Consider your Monetization Plan. • Download Make Your Content PREsell! (MYCPS!): http://mycps.sitesell.com/ (It's a free e-book!)

  4. Tobi's Site Content Blueprint – 1

  5. Tobi's Site Content Blueprint – 2

  6. Are We There Yet? • Is it time to register my domain? • It's almost time, but first… What's your VPP? In other words… • What's the specific high-value information you offer? • What is your unique positioning? A VPP differs from a USP… • VPP applies to entire site. • USP applies to a single product.

  7. Get Your VPP Just Right • Easier positioning at Search Engines. • Less competition in a small pond. • Less content that's easier to do. • More knowledge of narrower field. • Easier PREselling of visitors.

  8. Story

  9. REMARKABLE

  10. A Great VPP Example

  11. Another VPP Example

  12. VPP vs. USP • A USP (Unique Selling Proposition) is your service or product’s most powerful benefit, in combination with a strong, unique aspect of your business. It answers that critical question… “Why should I buy from (or hire) you?” • The USP is not on the home page or in the domain name. It belongs in one place only… The page that sells your product or service. • PREsell first (VPP), then sell (USP).

  13. Tobi’s VPP Ideas • The Cake Info You Want • The Cake Info You're Looking For • The Cake Info You Seek • All Cakes All Info

  14. Domain Name Considerations • Don't mix themes and dilute your message. • Review your content and monetization notepads. • Make your site flow toward the money. • Keep both humans and spiders in mind, for example, www.anguilla-beaches.com.

  15. Class Exercise • Refine your Site Content Blueprint. • Write a short VPP. • List possible domain names.

  16. 7 Minute Break Got to have a coffee !!! or a tea, or …

  17. Tobi's Domain – Search It!

  18. all-cakes.com the-cakes.com free-cakes.com world-cakes.com big-cakes.com in-cakes.com go-cakes.com online-cakes.com web-cakes.com net-cakes.com new-cakes.com your-cakes.com home-cakes.com buy-cakes.com find-cakes.com internet-cakes.com cyber-cakes.com easy-cakes.com Tobi Name Suggestions (Part 1)

  19. business-cakes.com health-cakes.com do-cakes.com life-cakes.com love-cakes.com club-cakes.com info-cakes.com pro-cakes.com top-cakes.com shop-cakes.com global-cakes.com team-cakes.com american-cakes.com get-cakes.com one-cakes.com real-cakes.com euro-cakes.com first-cakes.com Tobi Name Suggestions (Part 2)

  20. tobi-cakes.com Has cakes in it. Future branding. Short and snappy. Supports VPP. cakes-rising.com Has cakes in it. Several meanings. Short and snappy. Supports VPP. Tobi's Own Domain Name Ideas

  21. Short and sharp Meaningful – conveys clear message Easy to spell Easy to remember Unique, descriptive and “YOU” Solid, classic, not hokey Has VPP for humans Has Site Concept keyword for SEs Attractive to humans Is .com, .org or .net Criteria Of A Good Domain Name

  22. Registering Tobi's Domain • Check legalities with Search It! - very important. • WHEN ready …. buildit.sitesell.com/register-domain.html

  23. Class Exercise • Continue refining your Site Content Plan (Blueprint). • Zero in on a short VPP. • Shortlist domain names - use SearchIt for availability • Check Legalities with SearchIt! • Register your domain name. • Complete the mid-term survey: msurvey.ibs-training.com

  24. Your Business-Building Homework • Finalise your Site Content Plan (Blueprint) • Zero in on short VPP • Short-list domain names - use SearchIt for availability • Check Legalities with SearchIt! • Check with Warren before registering a Domain Name. • Complete the mid-term survey: (Helps me plan next Sessions)msurvey.ibs-training.com • Review Day 6 of the Action Guide &/or Video Guide. Any Questions? E-mail Me. sbi.warren.holland@gmail.com

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