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History of Super Bowl Advertising. By: Damian Hooper. History Of Super Bowl. Noxzema Commercial 1973. Super Bowl: VII Miami Dolphins vs. Washington Redskins Viewers: 39.12 million Brand: Noxzema Cost: $100 000 Length: 30 seconds. Noxzema Commercial 1973. Apple Commercial 1984.
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History of Super Bowl Advertising By: Damian Hooper
Super Bowl: VII Miami Dolphins vs. Washington Redskins Viewers: 39.12 million Brand: Noxzema Cost: $100 000 Length: 30 seconds Noxzema Commercial 1973
Super Bowl: XVII Washington Redskins vs. Oakland Raiders Viewers: 38.88 million Brand: Apple Cost: $900 000 Length: 1 minute Apple Commercial 1984
Super Bowl: XXXI Green Bay Packers vs. New England Patriots Viewers: 84.3 million Brand: Holiday Inn Cost: $1 200 000 Length: 30 seconds Holiday Inn Commercial 1997
Super Bowl: XLIII Pittsburgh Steelers vs. Arizona Cardinals Viewers: 151.6 million worldwide Brand: Doritos Cost: $3 000 000 Length: 30 seconds Doritos Commercial 2009
Super Bowl: XLV Green Bay Packers vs. Pittsburgh Steelers Viewers: 111 million Brand: Chrysler Cost: $12 000 000 Length: 2 minutes Chrysler Commercial 2011
Super Bowl: XLVI New York Giants vs. New England Patriots Viewers: 111.3 million Brand: Bud Light Cost: $7 000 000 Length: 1 minute Bud Light Commercial 2012
Conclusion NFL makes 14.7 billion dollars from Super Bowl ads per year. Commercial ads during the Super bowl have increased 8650% from the first Super Bowl in 1969. Media today is being used to effectively transform culture values and sell images that are often misleading.
Bibliography www.youtube.com www.wikipedia.com www.digitaljournal.com www.megaessays.com