Being the Butterfly: Setting Up Social Media and Making the Most of It

1. Being the Butterfly: Setting Up Social Media and Making the Most of It Lila Bronson Software Trainer

2. Agenda Types of Social Media Twitter and Facebook OU Social SEO & Metadata Using Meta tags for Social Media LDP Comments RSS

3. Social Media Extension of web content to a social forum Share new information and ideas Often short bursts of information Includes: • Twitter • Facebook • Comments • RSS

4. Twitter and Facebook Link any Twitter or Facebook Account On Publish – send tweet or wall post Link back to page Configure for multiple accounts Control who can send

5. Default Text Publish Settings Text Here

6. OU Social Use OU Campus to update Facebook Page

7. SEO and Metadata Search Engine Optimization – AKA “Get your page listing higher in search results” Metadata = Data from multiple meta tags in the HTML headcode OU Campus contains editable meta tags in Properties Customize meta tag options in OU Campus templates Web Crawler

8. Meta Tags for Social Media Open Graph Tags Twitter Cards

9. Open Graph Tags Used to create custom stories on Facebook Helps increase social media traffic Added into meta tags Tags include: type, title, description, url, image, site_name <meta property="og:title" content="Social Meta Example”> To enable for OU Campus: - Social Media template added in XSL to process open graph tags - Initialize in the OU Variables - Directory variables used to populate default tags site wide

10. LET’S GET SOCIAL!

11. LDP Comments http://disqus.com/ Sites using DISQUS

12. LDP Comments Moderate comments Multiple moderators are allowed Pre-moderation can be set

13. Comments • Allows for visitor interaction through discussion

14. LET’S DO IT!

15. RSS Feeds Create a feed item on page creation Pass media items

16. RSS Feeds Create a feed item on page creation Pass media items Display on pages

17. LET’S DO IT!

18. QUESTIONS?

19. Don’t forget to complete your survey! http://outc14.com/surveys

20. Thank you!