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Ch1:OverView

Ch1:OverView. Ting Ping-Ho. The Growth of the Internet. Figure 1.1 Table 1.1. The Internet and the Hospitality and Tourism Industry. Information-rich industry Heavily on finding and developing new means Consumers are constantly seeking new source Top four growth categories

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Ch1:OverView

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  1. Ch1:OverView Ting Ping-Ho

  2. The Growth of the Internet • Figure 1.1 • Table 1.1

  3. The Internet and the Hospitality and Tourism Industry • Information-rich industry • Heavily on finding and developing new means • Consumers are constantly seeking new source • Top four growth categories • According to TIA, 64 million online travelers get information on destinations or check price and schedules, growing about 400% over threes.

  4. The Internet and the Hospitality and Tourism Industry-cont. • Attractive group,under the age of 55,annual household income above $75,000,college educated, and work in a professional/managerial occupation. • Online travelers spent over $13billion in 2000, buying travel and related services over the internet. • Strong evidence to this trend will continue in the years to com.

  5. The Internet and the Hospitality and Tourism Industry-cont. • Bypassing travel agent, increasingly turning to Internet for travel planning and booking,and making fewer phone call to airline, tourism offices, hotels and care rental agencies. • Travel booking will be the number one growth. • .dot-com bust, well known travel sites, such as Expedia and Travelocity are still going strong.

  6. The Internet and the Hospitality and Tourism Industry-cont. • Orbitz receive a $50 million investment fund from some of the major airlines in United States. • In Europe, it is predicted that the online travel market will more than triple in size.

  7. Characteristics of the Internet • Peer-to-peer system • Offer services or products directly to customers • Interconnected network and thus has the capability of interaction. • Resulted in a real-time online reservation system. • Gather customer feedback to help plan or design customizable new product or service • Hyperlink • Open architecture networking • Platform independent

  8. The Internet and E-commerce • B2C e-commerce in the hospitality and tourism industry has about 95 million online travelers in U.S.A, or about 45% of the U.S. adult population(TIA 2001) • B2C;Amazon • B2B;Dell; • C2C;ebay • C2B;集體議價

  9. The Internet and E-commerce • TIA(2001)reported that 66% of online travelers use the Internet to get information on destinations or to check price and/or schedules. • In Taiwan Now?

  10. The Internet and Communication • Most products or services are intangible,perishable,emotionally appealing , and people oriented. • Customer rely heavily on information before they buy. • Customer need up-to-date fast, interactive information that is available 24 hours a day, seven days a week service. • The Internet has broken both time and geographic barriers.

  11. The Internet and Communication • Portals to attract and allow customers to communicate with them on a regular basis. • E-mail, e-newsletters.newsgroup are used.

  12. The Internet and E-Marketing and Information Distribution • Internet marketing, also called e-marketing, open new opportunities for companies. • Traditional marketing media, constitute one-way mass marketing. • Internet marketing, target markets are clearly selected and interactivity is built. • Push technology, companies send their marketing messages to individual consumers based on their preferences.

  13. The Internet and E-Marketing and Information Distribution • With the capabilities of the Internet, the Intangible nature of travel and hospitality product or service can be improved. • The dynamic information is superior to the static information displayed in a traditional printed copy of a brochure.

  14. The Impact of the Internet on the Hospitality and Tourism Industry

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