1 / 56

Betty, Jagger, Madonna, Usher and Bieber: Setting the Stage for Each Generation to Shine in Exchange

Betty, Jagger, Madonna, Usher and Bieber: Setting the Stage for Each Generation to Shine in Exchange. Generational & Societal Trends in Exchange Clubs. Presented by: Tracey Edwards Executive Vice President The National Exchange Club. Remember this woman?. What’s the point?.

zarita
Download Presentation

Betty, Jagger, Madonna, Usher and Bieber: Setting the Stage for Each Generation to Shine in Exchange

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Betty, Jagger, Madonna, Usher and Bieber:Setting the Stage for Each Generation to Shine in Exchange Generational & Societal Trends in Exchange Clubs Presented by: Tracey Edwards Executive Vice President The National Exchange Club

  2. Remember this woman?

  3. What’s the point? “80” is the new “60” … “50” is the new “30” …

  4. WHOAH,….These generations look pretty different. How do we handle the future and bring these generations together in Exchange Clubs?

  5. Many Positives: differences lead to increased creativity and productivity!

  6. At the end of the day, what do people want? To remain relevant To engage in meaningful experiences

  7. Issues that arise in generations: • Use of technology • Communication • Business etiquette • Work habits • Training/Development • Recognition • Career advancement • Differences in: • Meaningful events • Environmental forces • Family experiences

  8. Why are generational issues more important than ever before? • 4 generations in the workforce • Boomers are entering retirement more vibrant, active and engaged • “Seniority” does not equal “advancement” • Many industries are aging out

  9. Life Stage

  10. GENERATION

  11. Life Stage? • First job • Retired • New parent • Empty nester • College student or returning student • Caring for elderly parents What life stage are you in? How does your life stage affect your Exchange involvement?

  12. Generation? • People programmed at the same time in history • Specific ideas about what is right or wrong, good or bad, stylish or unstylish • Share common set of historical events and trends • Spending habits

  13. “Each generation imagines itself to be more intelligent than the one that went before it and wiser than the one that comes after it.” -George Orwell

  14. Generations • WWII or Traditionalists (1925 – 1945) • Baby Boomers (1946 – 1964) • Gen X (1965 – 1981) • Gen Y/Millennials (1982 – 2000) • Gen Z/New Silent Generation (2001 – present)

  15. Population numbers in each area: The approximate number of people by generation as of 12/31/2013: • WWII/Traditionalists: 40,267,984 • Baby Boomers: 81,489,445 • Gen X: 61,032,705 • Gen Y/Millennial: 85,405,385

  16. Traditionalists • Born January 17, 1922 • Hollywood mainstay and current resurgence • On January 28th, leads fight song at Beverly Hills centennial bash “Don't try to be young. Just open your mind. Stay interested in stuff.” –Betty White

  17. TraditionalistsThe Loyal Generation • Born before 1945 • 4.7% of workforce • Fountains of wisdom • Work is work • Accustomed to top down chain of command • Over 50% of men are veterans • Influenced by scarcity: • “Waste not, want not.” • “Save for a rainy day.” • Career Goal: to build a legacy

  18. Traditionalists • Born July 26, 1943 • On January 25, 2014, reveals his plans to move from music to movies in bid to hit the big screen • In early 2009, he joined the electric supergroup, SuperHeavy • In 2002, received Knighthood “I’d rather be dead than singing “Satisfaction” when I’m forty-five.” – Mick Jagger

  19. Traditionalists’ Defining Moments

  20. Traditionalists’ Attributes & Values • Highly dedicated • Detail oriented • Hard working • Willing to make sacrifices • Respect authority • Like to follow a process • Discipline and consistency • Like structure • In for the long haul • Duty before pleasure • Conformity • Law and order • Adherence to rules • Strong work ethic • God fearing

  21. Baby Boomers • Born August 16, 1958 • Golden Globe winning actress • Performed on recent Grammy Awards • MTV “unplugged” special with Miley Cyrus • Time magazine’s "25 Most Powerful Women of the Past Century“ “I’m anal retentive. I’m a workaholic. I have insomnia. And I’m a control freak.” -Madonna

  22. Baby BoomersThe Optimistic Generation • 1946-1964 • 38.6% of workforce • Anything is possible! • Long, long, healthy life – into health food, the environment, exercise and diet, wellness • Live to work • Suburbs, bedroom, boardroom, courtroom, divorce • Career goal: to build a stellar career

  23. Baby Boomers’ Defining Moments

  24. Baby Boomers’ Attributes & Values • Love/hate authority • Work hard and long hours • Results-driven • Cynical, yet loyal • Self-focused • Good team players • Want immediate gratification • Personal growth • Youthfulness • Willing to go the extra mile • Service oriented • Want respect • Competitive • Like consensus • I am what I do attitude • Involvement • Personal expression

  25. Gen X-ers • Born October 14, 1978 • In Panama taking care of Justin Bieber • Business owner: Clive Davis subsidiary label, Cleveland Cavaliers, non-profit New Look • The Voice “Somebody has to look out for and protect our kids, and I feel blessed to be a blessing to someone else.” -Usher

  26. Gen X-ersThe Skeptical Generation • 1965-1981 • 32.1% of workforce • Want work/life balance • Attracted to the edge/like taking risks • Technologically savvy • Work to live • Lack of faith in institutions • Mobile (move 10 times) • Core values: self-reliance/independence, pragmatism, fun, balance • Career Goal: to build a portable career

  27. Gen X-ers’ Defining Moments

  28. Gen X-ers’ Attributes & Values • Independent/self-reliant • Want to have fun • Training/learning focused • Technologically savvy • Like informality • Learn quickly • Seek work/life balance • Embrace diversity • Think globally • Cynical • Question authority • Clever • Give respect when earned • Resourceful • Pragmatic

  29. Millennials/Generation Y • Born on March 4, 1994 • Currently 62,909,392 likes on Facebook • Discovered on YouTube • Chicago Tribune included “Beliebers” as one of the top buzzwords of 2010 “I followed all my followers and friended their friends.” -Justin Bieber

  30. Pop Culture Social Media!!!! • “Bieber O'clock starts at 8 pm on @MTV, will u b watching?” • 79,967 people like this • 9,982 comments • Viral videos

  31. Millennials/Gen YThe Realistic/Idealistic Generation • 1982-1994 • 24.7% of workforce • By 2025, they will make up 75% of the world’s workforce • Cautiously optimistic about future • Like a challenge • Technologically driven • Work best and most efficiently alone • Aware • Global • Sense of entitlement • Empowered to take positive action when things go wrong • Career Goal: To build parallel careers

  32. Millennials’ Defining Moments

  33. Millennials’ Attributes & Values • Self confident • Technologically savvy • Like informality • Learn quickly • Expect constant learning • Need supervision • Want meaningful work • Open to feedback • Like working on a team • Outspoken • Live in the moment • Value serving community • Hopeful, idealistic • Determined • Open-minded • Well educated • Multi-taskers • Instant gratification • Loyal to individuals, not organizations • Core values: confidence, tolerance for diversity, morality, civic duty

  34. Generation Z • Born 1995 & after • AKA Generation “I”, Generation Alpha • Digital natives • Have never known life without digital media • Formative years started with the Great Recession

  35. Where do you begin? • Challenges: • Recruit • Reward/Motivate • Balance • Feedback/Mentor • Retain • Legacy

  36. Table Discussion: • Does your Exchange Club have a healthy cross section of generations? • Is your Exchange Club attracting Gen Y/Millennial prospects? • What is your biggest challenge in integrating multi-generations into your Exchange Club?

  37. Member Demographics • If the market for your Exchange Club meetings does not match your demographics, and topics don’t match their interests and concerns, you may be missing out on a large portion of the market. • This is the case for both members and prospects.

  38. Recruiting and Retaining Multi-generations • Lifecycle is important to the health of your Exchange Club • Must happen on all levels – club in general, board, committees, projects • Prospects gravitate to Exchange Clubs they can see themselves “in”

  39. Why do people join? Key findings from ASAE’s Decision to Volunteer study: • Most volunteers spend their time in community organizations. • Values drive choices. • Most commonly cited issue: to help others or to create a better society.

  40. Why do people join? Top methods by which prospects are recruited to join organizations: • At recruiting meeting or event • By being asked directly by someone they know • Meaningful experience touched them • Do not discount Gen X or Gen Y: • Volunteer differently • Believe more in the importance of volunteer experience

  41. Table Discussion Knowing what you know about the generations, and knowing what you know about your Exchange Club, what are some strategies you can use to attract EACH generation to your Exchange Club?

  42. Inventory what you have to offer and what you do. WHO do those things appeal to?

  43. Why is this important? • Your Exchange Club offers more than you think you do • By knowing this, you can work with your Exchange Club to showcase and increase your value • Your community base probably does not realize your value

  44. Ever year, ask: • Are my Exchange Club demographics trending in the right direction? • Do we have more Millennial members this year than last? • What are we going to change to attract different generations?

  45. Marketing and Media Facts 2 Biggest social media trends: • Mobile – number of people accessing the internet via mobile phone increased by 60.3% in the last 2 years: 818.4 million users! • Older users adoption • Twitter’s fastest growing age bracket is 55-64 with 79% growth rate in past year. • Facebook 46-54 46% growth • Google+ 46-54 62% growth

  46. Millennials as Consumers: • All about “instant gratification” • Video streaming • Nimblocity: Possessing uber nimble fingers that are beyond the scope of Agile or prehensile. Miles beyond the normal range of dexterity "Because of his high NIMBLOCITY he was able to flick switches without a care or thought" • Premium on speed, ease, efficiency, convenience

  47. Millennial Trends: • Millennials shop at convenience stores twice as often as non-Millennials • Millennials care more about getting through the line quickly than they do service • Of Millennials who donate to causes (34%), half donate on mobile devices, versus 5% of non-Millennials • Use mobile device to read user reviews and research products while shopping • Crowdsourcing ideas and content • Not influenced by corporate or academic info. Firsthand experience and peers ad friends are influencers.

More Related