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The Drive for Five: Increasing Membership in Friends of the Smokies

The Drive for Five: Increasing Membership in Friends of the Smokies. Ashley Gaither. Background and History. Founded in 1993 with 156 charter members Mission Statement Raised over $20 million 501(c)(3) non-profit organization Approximately 4,500 members. Problems.

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The Drive for Five: Increasing Membership in Friends of the Smokies

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  1. The Drive for Five:Increasing Membership in Friends of the Smokies Ashley Gaither

  2. Background and History • Founded in 1993 with 156 charter members • Mission Statement • Raised over $20 million • 501(c)(3) non-profit organization • Approximately 4,500 members

  3. Problems • Average membership increase is only 290 new members per year

  4. Goal • To increase membership in Friends of Great Smoky Mountains National Park to 5,000 members by January 1, 2009

  5. Objectives • To increase readership of brochures to 250,000 within 6 months • To increase business membership by 33% within 6 months

  6. Objectives • To increase local membership by 5% within 6 months • To increase membership by referral by 5% within 6 months • To maintain membership at 5,000 after January 2009

  7. Audience • Visitors of Great Smoky Mountains National Park • Gatlinburg businesses • Sevier County / Gatlinburg residents • Friends / relatives of current members

  8. Strategies & Tactics • Stress benefits of membership and overall good of the organization • Brochures available throughout area • Reach tourists through local media campaign • Host hot air balloon event and bluegrass concert • Presentations at local meetings

  9. Calendar

  10. Budget

  11. Evaluation • Membership records • Survey results

  12. References Friends of Great Smoky Mountains National Park (n.d.). Friends of the Smokies. Retrieved May 28, 2008, from http://www.friendsofthesmokies.org/ U.S. Census Bureau (n.d.). Gatlinburg city, Tennessee – Fact Sheet – American FactFinder. Retrieved May 28, 2008, from http://factfinder.census.gov/ U.S. National Park Service (2008). Great Smoky Mountains National Park. Retrieved May 28, 2008, from http://www.nps.gov/grsm/

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