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Abel & Cole More than a box scheme! Ella Heeks May 2008

Abel & Cole More than a box scheme! Ella Heeks May 2008. More than a box scheme. More than a box scheme Range development Who buys from us? What does this tell us?. More than a box scheme. More than a box scheme Range development Who buys from us? What does this tell us?.

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Abel & Cole More than a box scheme! Ella Heeks May 2008

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  1. Abel & ColeMore than a box scheme!Ella HeeksMay 2008

  2. More than a box scheme • More than a box scheme • Range development • Who buys from us? • What does this tell us?

  3. More than a box scheme • More than a box scheme • Range development • Who buys from us? • What does this tell us?

  4. More than a box scheme • More than a box scheme • Range development • Who buys from us? • What does this tell us?

  5. Range development rules • A treasure trove, not a treasure hunt! • So….choose the single best product!

  6. Range development rules • A treasure trove, not a treasure hunt! • So….choose the single best product!

  7. Range development rules • Choose the single best product… • Organic • Ethical • Environmental • Delicious • Small scale production • Good value

  8. An alternative route to market

  9. An alternative route to market

  10. An alternative route to market “I’ve got a good price for my milk, I know what my margins are and I can budget accordingly. We’ve kept our cows and have kept farming.”Nick Gosling, Berkeley Farm

  11. More than a box scheme • More than a box scheme • Range development • Who buys from us? • What does this tell us?

  12. Organic life stages • Graduation • Procreation • Recreation

  13. Why do they buy from us? • Values • Product • Convenience • Connection

  14. Why do they buy from us? • Values • Product • Convenience • Connection

  15. Why do they buy from us? • Values • Product • Convenience • Connection

  16. Since getting A&C deliveries…. • “We sit down and eat together as a family much more often.” • “The kids love opening the box up and exploring the contents.” • “I didn't think about where my food came from before buying from A&C”. • “I ALWAYS buy organic now - no matter what”.

  17. More than a box scheme • More than a box scheme • Range development • Who buys from us? • What does this tell us?

  18. What does our success say? • People want to do the right thing

  19. What does our success say? • People want to do the right thing • Our job: to make it straightforward

  20. Abel & ColeMore than a box scheme!Ella HeeksMay 2008

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