Strategic Doing as a Development Tool: Transform Your Community, Change Your World

1. Strategic Doing as a Development Tool: Transform Your Community, Change Your World Scott Hutcheson Housing & Community Economic Development Statewide Conference September 19, 2012

2. Why DoTogether?

3. Strategic Doing • Thinking Differently • First Curve & Second Curve • Networks • Linking & Leveraging Assets • Behaving Differently • Shareholders • Civic innovation • Network Leadership • Doing Differently • Flexible & Adaptive • Framing Issues Appreciatively • A Case Study

4. Our Grandparent’s Communities First Curve – Prosperity driven by vertical business models Prosperity occurred at a rate the world had never before experienced

5. The S Curve Caught Up with Our Grandparent’s Communities Source: Ed Morrison, Distributed under a Creative Commons 3.0 license.

6. The 1st and 2nd Curves Source: Ed Morrison, Distributed under a Creative Commons 3.0 license.

7. “2nd Curve” Communities Are Where Our Grandchildren Will Find Success Second Curve – Wealth driven by network business models

8. Changing Models for Getting Things Done 2011 Over 1,750 hardly any working for Warner Brothers 1928 Fewer than 60 all working for Warner Brothers

9. Changing Models for Getting Things Done

10. Changing Models for Getting Things Done? Philanthropy Townships Workforce Community Development Social Service Cities/Towns Neighborhood Associations Counties Feds State Housing Schools Police

11. Successful Communities Are Getting Things Done in Different Ways They are moving from hierarchies to networks

12. We Building Community by Building Networks • Communities are built on connections. • Better connections mean better opportunities.

13. Nodes People, groups, or organizations Links Relationships, flows, or transactions Two Components of a Network

14. The Real Power Comes in: Combining Assets in New and Innovative Ways – Linking and Leveraging

15. The Civic Economy

16. Link & Leverage Success Story

17. From Stakeholders to Shareholders

18. Trust Co-Creation Co-Execution Turf Sharing Resources Mutual Awareness Civic Innovation Continuum Sharing Information Exploration Acknowledgment Cooperation Collaboration Innovation TIME You have to walk before you run Adapted from Collaboration Continuum from ACT for Youth

19. Network Building Exercise • Exchange contact information with someone you do not know well • Find one thing you have in common • Decide on a follow-up activity • phone call • information exchange • introduction to third party

20. Seven Levels of Network Weaving Introducing A and B in person and offering a collaboration opportunity to get A and B started in a successful partnership. Introducing A and B in person and contacting A and B afterward to nurture the connection. Introducing A and B in person. Doing a conference call introduction of A and B Doing an email introduction of A and B Suggesting to A that A should talk with B and then contacting B to let B know to expect a call from A Suggesting to A that A should talk with B

21. The Network Leader

22. Strategic Doing

23. Two Questions

24. Strategic Doing: Flexible & Adaptive

25. Frame Appreciative Questions • Keep the end-in-mind for the discussion. • Experiment with the construction and scope to get a feel for how each can change the direction of the inquiry. • Ask yourself, ” Is this a question to which we do not already know the answer? If we do, it is not inquiry. • Run the question by someone to see how well the question works and where it leads.

26. Medora, IndianaStrategic Doing Case Study Why can’t we make headway in turning the abandoned outlet mall into a food distribution warehouse?

27. Medora, IndianaStrategic Doing Case Study What if we usedlocal foods to create an exciting new story about Medora, Indiana?

28. Linking & Leveraging Assets

29. What Could We Do Together? Align

30. Medora, Indiana will become known worldwide as the home of the National Maple Syrup Festival and as a destination for thousands of visitors. Our community will roll out the red carpet for our guests and tourism will revive our economy. A national-level sponsor (TBD) Indiana State Dep’t. of Agriculture Indiana Office of Tourism We offer a best-in-class tourism experience Partners collaborate effectively Purdue University Outsiders perceive us positively Residents look forward to the festival Local officials are supportive

31. What Should We Do Together? Focus

32. Jul 2009 We will create a bake-off as a signature event for our festival. Research other bake offs Secure a national sponsor Enlist a bake-off coordinator Develop a marketing plan Find and book a venue

33. What Will We Do Together? Commit

34. We will create a bake off as a signature event for our festival. Enlist bake-off judges Lori Wells Begin advertising bake off Bill Curtis Create a draft task list for bake off. Mark Johnson Draft a bake-off coordinator job description Mary Smith

35. When Will We Get Back Together? Learn

36. Conduct weekly conference calls Meet once per month Set up and use a Google Group to keep organized

37. The Results The Sweet Victory Challenge is now in its 5thyear and in 2012 they received over 1,000 entries and now attracts a panel of celebrity judges. Over 5,000 visitors attended the festival in 2012, a 500% increase over 2011.

38. Strategic Doing Success Stories: Regional Transformation

39. Thank You Scott Hutcheson Assistant Director Purdue Center for Regional Development Purdue Extension 765-479-7704 hutcheson@purdue.edu