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EDI – How do we tell our story and why?

EDI – How do we tell our story and why?. Research News & Publications Office provides: Media relations services Publication services Web support. EDI – How do we tell our story and why?. EDI – How do we tell our story and why?. RNPO produces the following publications:

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EDI – How do we tell our story and why?

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  1. EDI – How do we tell our story and why? Research News & Publications Office provides: • Media relations services • Publication services • Web support

  2. EDI – How do we tell our story and why?

  3. EDI – How do we tell our story and why? RNPO produces the following publications: • Research Horizons (gtresearchnews.gatech.edu/reshor/default.htm) • Impact, Industrial Advisor and Focus newsletters (www.edi.gatech.edu/newsletters.html) • EDI Annual Report (www.edi.gatech.edu/ediar/)

  4. EDI – How do we tell our story and why? RNPO Staff: • Lincoln Bates, newsletters editor • Keith Freck, Web administrator • Nancy Fullbright Millett, communications specialist • Karen Porter, writer (south Georgia) • Jane Sanders, Research Horizons editor • John Toon, RNPO manager

  5. EDI – How do we tell our story and why? Impact • Three years old • Circulation: 8,000 • Audience: Top-level decision makers, key legislators, top officials of state agencies, and company presidents, CEOs and manager-level people. Also goes to all Georgia Tech faculty members and Georgia news media. • Format: Quick read of Georgia Tech’s successful efforts at promoting economic growth.

  6. EDI – How do we tell our story and why? Industrial Advisor • 15 years old • Circulation: 4,000 • Audience: Plant managers and CEOs of small and mid-size firms in Georgia • Format: Provide information to make manufacturers and businesses more competitive and productive and to promote relevant EDI programs

  7. EDI – How do we tell our story and why? Focus • 11 years old • Circulation: 1,000 • Audience: economic developers in Georgia • Format: Reports on CEDS research and assistance projects, various Georgia Tech/EDI efforts, offers appropriate resources and discuss relevant issues.

  8. EDI – How do we tell our story and why? Research Horizons (Georgia Tech publication) • Circulation: 15,000 • Audience: All Georgia Tech faculty, research sponsors, potential sponsors, legislators and other friends of Georgia Tech, including GEDA membership and Georgia news media • At least one story per issue devoted to EDI news

  9. EDI Communications Specialist My job: • Promotes EDI through EDI publications, Georgia Tech publications and external Georgia media. • Creates “buzz” about EDI through communities, businesses and industries. • Depends on having a great product and a niche market – this is what EDI staffers can provide us at RNPO.

  10. EDI – How do we tell our story and why? What do I need from you? SUCCESS STORIES!!!

  11. Jobs created Jobs saved Production increases Cost savings Sales increases Investments made Facility expansions Percentage of EDI proposal implemented Reduction in set-up and change-over times A project can be considered a success story if there was a quantitative impact in terms of:

  12. Success Story Examples Spectral Response • Duluth manufacturer of circuit boards • Lean implementation • Results: Savings of $300,000/year Impulse Mfg. • Dawsonville metal fabricator • New plant layout funded by FaciliTech • Increased employees from 50 to 80, increased sales from $4 million to $6 million, increased production by 42%. Also invested $4 million into new facility construction.

  13. How can you help? • Be on the lookout for success stories! • Nominate successful projects to center managers or region managers. • Keep in mind a project’s impact as well as the company’s willingness to work with our publications office and have the project publicized.

  14. Working with external media Press releases • High impact success stories • Organizational news (i.e. new region managers, restructuring of EDI) • New products & services • Successes of existing projects

  15. Results of Georgia media survey

  16. What we’re working on . . . • A new Web site for Economic Development & Technology Ventures (EDTV) • An improved Web site for EDI • An RFP for a complete redesign of the CEDS Web site • A searchable database of all success stories, including links to photographs and the “long” versions of success stories • An interactive map that will allow the user to search success stories by project type and geographical region.

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